What are the Different Types of Web Hosting?

types of web hosting

With much of our world shifting online in the past few months, reliable web hosting has become a critical business necessity. Whether you are hosting websites, applications, or office infrastructure, it is vital to have the right plan with the right resources.

But how do you choose from the different types of web hosting?

Web hosting options abound and can be overwhelming for the average user.

There are undoubtedly many things to consider outside of the hosting choices themselves. Business owners need to consider budget, age of the project, third party software licenses (where applicable), and the list goes on.

Business owners need to evaluate their needs when it comes to specific web hosting offerings.

We seek to ease your stress by noting the different types of web hosting available and for whom they work best.

What are the Types of Web Hosting?

Shared Hosting

Shared hosting is web hosting where single sites get placed on a single server with other websites, all sharing RAM, CPU, storage, and bandwidth resources. These types of web hosting plans are typically the least expensive of the hosting options. Because of the sharing of resources across multiple websites, performance and security can also suffer.

For those just starting with a brand new site, shared hosting is a good starting point. The low cost is attractive but is only fit for static websites with not a lot of traffic. Businesses that aim to scale quickly should consider other hosting options with independent resources.

VPS Hosting

Virtual Private Server Hosting (VPS) is a dynamic virtualized hosting server within a parent server on cloud infrastructure. While many VPS servers can exist on the parent server, the resources get explicitly dedicated to the user, unlike shared hosting.

A cluster of servers makes up the cloud infrastructure behind VPS servers. The server instances themselves are independent partitions of the parent server with a set allocation of resources to each server instance.

They are single-tenant, which means the RAM, CPU cores, and storage is specific to a single user instead of being shared among many users.

A central feature of VPS hosting is root access. Users have full control of the environment and can carry out more configuration tweaks.

Liquid Web’s VPS Hosting offers all of this in upgradeable instances with packaged bandwidth. In addition to root-level access, users also get Secure Shell (SSH) and Secure File Transfer Protocol (SFTP) access. InterWorx, cPanel, and Plesk are the available control panels for Linux, and we offer Plesk for Windows servers.

A VPS solution is a great option if you are hosting a few websites and applications that are not resource-intensive. They are also the perfect solution for file storage and sharing.

Cloud Dedicated Hosting

Cloud Dedicated hosting is a single-instance dynamic virtualized hosting server on a parent server on cloud infrastructure. Both exist on the parent server, and the resources get explicitly dedicated to the user. The primary differentiation is the fact that a Cloud Dedicated server is the only server instance on the parent server.

Often called Hybrid Dedicated servers, Cloud Dedicated server hosting also gets backed by clustered cloud infrastructure.

Cloud Dedicated servers from Liquid Web provide options to fit the needs of business owners, Resellers, and agencies needing dedicated resources in an easily scalable virtual server. Whether you’re hosting resource-intensive websites and applications, multiple sites and apps, databases, or want simple upgrade options, Cloud Dedicated servers will work for you.

Dedicated Hosting

Dedicated hosting is a single-tenant environment where physical server hardware and resources belong to a single user. Primarily, the owner of the dedicated server operates off of the physical components with the operating system, web server stack, and optional control panel for their hosting environment.

Dedicated servers are popular among resellers and agencies hosting a large number of small websites and applications. They are also great for more significant sites and apps that need more resources.

Liquid Web has been in the industry for several years, offering Dedicated Hosting solutions. We have everything from smaller, single processor options to larger configurations with dual processors. And customizing your server hardware is easy to do with multiple options available from storage, RAM, chassis, and bandwidth.

cloud hosting is a popular type of web hosting

Cloud Hosting

There are many implementations of cloud hosting environments. Cloud Hosting in general refers to a network infrastructure that includes multiple physical servers connected via software. Both the private and public clouds are forms of cloud hosting.

Private Cloud

Private Cloud hosting solution is a single-tenant environment. A single organization can take advantage of a cluster of servers in a private cloud environment and use the combined resources to fit their needs.

By leveraging software like VMware, businesses can create as many virtual machines as can be handled to run their SaaS applications, websites, or other projects. Liquid Web’s Private Cloud powered by VMWare and NetApp provides business owners and digital agencies a premier private cloud solution to stand up to today’s demands.

Public Cloud

On the other side of the spectrum from the private cloud is Public Cloud Hosting. Public cloud is a multi-tenant hosting environment where multiple organizations reside in the same hosting environment, siloed from one another.

It is elastic and scalable, much like a private cloud, but the infrastructure is not specific to one organization. The cluster is much more robust and managed by the provider, offering business owners the ability to deploy scalable solutions quickly. It is also more cost-effective than a private cloud since the provider removes the burden of organizations paying for an individual cluster.

Liquid Web is proud to bring our Cloud Servers solution to the masses. For customers looking to move their workload to the cloud and eliminate in-house hardware, this is the solution. Customers can reduce hardware costs for their websites and applications while gaining redundancy and high availability.

Specialized Hosting

Several other solutions exist within the realm of the above-mentioned hosting options. They are either built on top of, or combinations of, traditional or cloud solutions to create a complex infrastructure that meets your specific hosting needs.

Enterprise Hosting

Enterprise customers have needs that go beyond basic hosting. They deal with large amounts of traffic and need highly available solutions with no downtime. Disaster recovery is a must.

For Enterprise customers, Cloud Hosting is not always what they want. They often prefer dedicated infrastructure, running their sites and applications directly off of physical server hardware. They then duplicate it, and failover to another replicated setup should something happen to the production environment.

Liquid Web offers hosting for the Enterprise, including dedicated server clusters, high-performance setups equipped with load balancing, and high availability environments with failover.

HIPAA Compliant Hosting

HIPAA Compliant Hosting is dedicated hosting secured behind lock and key that can only be accessed by specific users with logs maintained, and specific processes followed to ensure data integrity and security at all times.

For business owners dealing with Protected Health Information (PHI) or Electronic Protected Health Information (ePHI), it is essential to have hosting that meets HIPAA requirements. The fines for loss or compromise of PHI can be steep, so it is imperative to ensure proper implementation of HIPAA hosting.

An independent auditing firm validated and confirmed that our data centers are compliant with HIPAA security and privacy guidelines. Their findings include administrative, physical, and technical safeguard measures.

Liquid Web has HIPAA Compliant dedicated server packages specific to the needs of those hosting PHI and ePHI. Speak with a hosting advisor today to ensure that you have the right solution and the information you need to get your HIPAA environment set up.

types of web hosting

How Do I Choose Which Type of Web Hosting is Right for Me?

With the plethora of web hosting options available, how do you choose which hosting is right for your business? Keep the following guidelines in mind as you make your choice:

  • Choose VPS Hosting if you are hosting a few websites and applications that are not resource-intensive.
  • Choose Cloud Dedicated Hosting if you are hosting resource-intensive websites and applications, multiple sites and apps, databases, or want simple upgrade options.
  • Choose Dedicated Hosting if you are a reseller or agency hosting a large number of small websites and applications or have significant sites and apps that need more resources. Also, choose this hosting option if you need more customizable storage options.
  • Choose Private Cloud Hosting to leverage the cloud to create as many virtual machines as can be handled to run your SaaS applications, websites, or other projects.
  • Choose Public Cloud Hosting if you are looking to move your workload to the cloud and eliminate in-house hardware. Also, choose this option to reduce hardware costs for your websites and applications while gaining redundancy and high availability.
  • Choose Enterprise Hosting for complex needs requiring dedicated server clusters, high-performance setups equipped with load balancing, and high availability environments with failover.
Ready to get started? Speak with a hosting advisor today to set up the hosting environment that’s right for you.

The post What are the Different Types of Web Hosting? appeared first on Liquid Web.

What is VMware Private Cloud?

VMware is a global leader in cloud infrastructure. VMware, founded in 1998, brought revolution to the IT industry with its virtualization and cloud solutions. Today, the company has 75.000 partners across the globe. These partners are coming from various industries such as banking, healthcare, retail, telecommunications, and other various industries.

We are proud to be one of those VMware partners.

In this article, we will introduce you to VMware Private Cloud Hosting, a revolutionary cloud solution for business owners seeking to consolidate infrastructure and gain high availability.

What is VMware Private Cloud?

VMware Private Cloud is a service through which you have the ability of connecting two or more physical servers into one. All of the resources from physical servers or nodes are joined together into a single pool of resources which can be distributed across virtual machines (VMs) that you deploy on your nodes.

Think about Private Cloud as a massive pool of resources which is capable of spreading those resources on-demand. When you need them, where you need them.”

Are There Different Types of Private Cloud?

Just like any other hosting solution, private cloud has three different types of the services.

Virtual Private Cloud

A Virtual Private Cloud is a remotely-hosted private cloud instance located within a public cloud. This type of Private Cloud is a bit different from the rest, because it exists in a separate area of public cloud instead of being hosted on-premises.

Hosted Private Cloud

A Hosted Private Cloud is a type of cloud hosted by a cloud service provider on-premises, most likely in a data center. This type of cloud isn’t shared with other organizations, and the cloud service provider is the one who manages the network and takes care of the hardware that is behind the cloud. Software updates are also taken care of by the cloud provider.

Managed Private Cloud

A Managed Private Cloud is the type of private cloud that we are offering. A Managed Private Cloud hosting provider is responsible for networking, hardware, software, and day-to-day operations of the private cloud. With this being a managed service that has few different deployments, we are also offering a couple of additional perks with our product, including our dedicated vCenter to safeguard your data, and VMware backups that are powered by Acronis Cyber Backup. The Managed Private Cloud can save businesses considerable time and money in the long run.

Liquid Web Private Cloud Powered by VMware and NetApp

Our Private Cloud solution gives you all the benefits of a public cloud with the sheer strength, flawless performance, and fortress-like security of an isolated infrastructure on dedicated hardware.

Specifically, we are offering a managed VMware environment that uses ESXi to virtualize two or more physical servers and create guest VMs that operate on a hardware cluster backed by NetApp SAN.

The number of virtual machines that you can create depends only on the resource that you have at your disposal.

Before we explore the technology further, let’s explore the terminology and technology behind VMware.

ESXi

ESXi is a bare metal hypervisor. A hypervisor is a virtual machine monitor, or a virtualization software, that allows you to create and manage your virtual machines. ESXi is installed directly onto the physical server.

Some of the features that ESXi is offering are:

  • User-friendly experience due to modern user interface based on HTML5
  • Enhanced security because of the powerful encryption capabilities
  • Reliable performance because you are able to apply individual solutions to each of yours virtual machines

If you are considering a managed private cloud, Liquid Web can provide you with an unmanaged private cloud which can be used for custom licensing.

Hardware Cluster (HW Cluster)

Hardware clustering is a hardware-based method to combine two or more servers (nodes) into a cluster that will work as a single system.

NetApp Storage Area Network (SAN)

A NetApp Storage Area Network (SAN) is the most used storage networking architecture when it comes to enterprise setups. SAN stores your data within centralized shared storage, and all data travels through the network. That way you get much better performance, latency is lower, and it costs less than to run old fashioned hard disk drives (HDDs).

how does vmware private cloud work

How Does VMware Private Cloud Work?

Everything starts with the NetAPP Storage Area Network (SAN), your storage entity that is operated by System Manager software. The NetAPP SAN array then sends the data to storage switches.

A storage switch is a device which is routing traffic between your clustered servers and your SAN.

The storage switches then route data to your nodes or clustered servers. Each of the servers (nodes) can have unlimited numbers of virtual machines running on them; your resources limit the amount of virtual machines possible.

Once your nodes, and the virtual machines on them, receive the data from storage switches, your developers can apply necessary patches or tweaks to your application or website. After that, they can deploy to a live environment.

Next, the data is sent from the virtual machines on your nodes to firewall switches and through the hardware firewall.

A firewall switch is a device similar to the storage switch. The purpose of a firewall switch is to route traffic from your virtual machines and nodes to the hardware firewall, and vice versa.

A hardware firewall is a physical device that filters traffic that is coming and going from your cluster with rules set to block malicious traffic from entering your server.

Once traffic reaches a hardware firewall and it is filtered, it is ready to be served on the Internet.

What Features Come With VMware Private Cloud?

VMware vSphere High Availability (HA)

This is pure gold when it comes to making sure that your application or site runs all the time, no matter what happens. vSphere HA monitors all server hosts that are running in ESXi, and it is detecting for critical failures.

In case one of the virtual machines goes down for any reason, vSphere HA will immediately failover anything that was going on in that VM to another VM that is up and running. On top of that, vSphere HA will check if there are enough available resources to restart the VM that is down. If there are enough resources, the VM with the critical failure will be restarted.

Distributed Resource Scheduler

A Distributed Resource Scheduler (DRS) makes sure that all virtual machines that are deployed always have enough resources to run properly.

For example, let’s say that your VMware setup includes two nodes, with each node running five virtual machines. Suddenly, one of the virtual machines on one of the nodes starts to get overloaded with traffic and thus begins to consume more resources. DRS will notice the resource imbalance due to increased traffic, and will move the VM between hosts to make sure that resources are balanced.

vMotion

VMware vMotion is used to perform live migrations without service interruption. You can migrate everything that you deployed between the hosts, and everything will be accessible during the migration.

Yes, zero downtime during the process! vMotion is today’s standard when it comes to live migrations.

Migrations are performed through a migration wizard, which quickly identifies the best host to migrate your virtual machine to. It uses real-time information gathered by the migration wizard. You will always know how much resources you have, as well as how much resources the VM that you are migrating to will have.

vMotion can also run multiple migrations at once.

Storage vMotion

Storage vMotion works very similar to vMotion. The main difference is that vMotion moves workloads between hosts, while Storage vMotion is moving virtual machines between your disks and storage media in your SAN with zero downtime.

vSWAP

This technology comes in handy when you are working with limited resource and constrained workloads. vSwap allows your virtual machines to use the memory of the hosts on which they are running instead of the disk memory, which can improve performance dramatically when your disk memory is having a tough time with the workload.

VMware Snapshots

With VMware Snapshots, you can make any changes on your setup without the fear of completely destroying months and months of work. Just save a snapshot of your virtual machine before you make changes, and if something goes seriously wrong, you can roll back to the snapshot. You can have multiple snapshots stored at once (up to 32 snapshots total), but VMware suggests that you do not keep a single snapshot for more than 72 hours.

Enhanced vMotion Compatibility

Enhanced vMotion Compatibility (EVC) makes sure that you avoid any failures during migrations or upgrades due to incompatible CPUs. EVC achieves this by ensuring that all hosts in a cluster present the same CPU feature set to virtual machines, even if the actual CPUs on the hosts differ. To put it simply, EVC is masking the CPU that is showing to the virtual machines.

Thin Disk Provisioning

Thin Disk Provisioning ensures that virtual machines that you deploy use the amount of disk space that they actually need, no matter how much disk space you provision for a virtual machine during the deployment. This type of disk provisioning is enabled because we are using ESXi for our hypervisor.

In the image below you can see an example on how disk space is utilized with Thin Disk Provisioning.

thin disk provisioning on vmware private cloud

Liquid Web’s VMware Private Cloud Packages and Management

With Liquid Web’s VMware Private Cloud, all of the technologies above are included in all of our plans. Best of all, our Private Cloud is a fully managed product, which means that we take care of everything for you, giving you more time to focus on growing your business.

Below is a complete breakdown of what we are managing for you, and what you have access to, in your Private Cloud.

vmware private cloud management

As you can see, all the major aspects of the private cloud are handled by Liquid Web.

Please note: Liquid Web only supports CentOS 7 and Windows 2016 operating systems at this time. You do have the option to use other operating systems if you prefer, but we will not support those. Also, we support cPanel and Interworx on CentOS 7, as well as Plesk on CentOS 7 and Windows. Core managed and unmanaged versions of CentOS 7 and Windows 2016 can also be applied on your virtual machines, if you so choose.

What Are Some Real World Use Case Examples of VMware Private Cloud?

Point-of-Sale (POS) Software

Let’s say that you have developed a point-of-sale (POS) software which will run on Mac, Android, or PC. Let’s also say that your software plugs into WooCommerce directly. Your whole product would have to be composed of a bunch of smaller components. Ideally, you would want to run web servers, java application servers, a database server, and additional various services. All of these components would have to be logically separated with uptime as a key component, since POS systems need to be online at all times.

Liquid Web’s Private Cloud is the perfect solution for this type of setup! If anything goes amiss, the VMware software that is running on our Private Cloud will move all VMs to another node, and uptime will continue to be achieved.

Business-to-Business eCommerce Application

In our second scenario, let’s say that you are running an application that is constantly creating small virtual machines on your nodes. Those virtual machines are constantly gathering data which is stored and written in a database. Now, imagine if your database server goes down while a massive query is underway.

On a dedicated or VPS server, a database server going down would probably corrupt the database, and restoring the server would cause some downtime. However, with VMware Private Cloud, you have nothing to worry about. VMware can sustain these types of issues and you won’t have to rebuild your application on the virtual machine. You may see a moment of downtime, and then your query will continue to run just like it did before the database server went down.

Booking and Client Management Software

Now imagine that you are building a booking application for a client that is running a chain of Spa Salons across the state of Michigan. This means that your software has to be quite big to manage such high numbers of clients in several different locations. Suddenly, the booking application receives a spike of 400 new bookings for the next two days at one of the locations. All of those bookings have to be processed, and at this point the Distributed Resource Scheduler kicks in and redistributes resources from other virtual machines to assist. Additionally, vMotion will come in handy for setups like this because VMs will run out of space eventually and upgrades can be done with no downtime.

Is VMware Private Cloud Right For Me?

In today’s hosting world, high availability and resources on-demand are something that will keep you in front of the competition. VMware Private Cloud provides all the tools necessary for your business to host successful websites and applications for years to come.

White Paper - TCO Analysis of Private Cloud for SMBs

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VPS Performance Comparison: Liquid Web 2 GB SSD Tops EVERYONE

vps hosting comparison

The needs of businesses and corporations are rapidly changing. A global pandemic has changed how we do business, how we live, and how we work. More than ever, we are looking to managed hosting providers and cloud computing to meet the demand for quarantine and work from home orders. But how can you compare one vps hosting provider to another?

More than ever, we rely on virtual and cloud computing to connect teams of all sizes to complete our day to day tasks. We also rely on cloud servers to keep our websites and applications running. Our businesses need servers that offer the best performance for the platforms that keep sites going.

Fortunately, there are many VPS hosting providers to compare from to meet your pricing needs. But, where performance is concerned, there is one clear winner: Liquid Web.

Liquid Web’s VPS Hosting Outperforms Its Closest Competitors in LAMP Stack Performance

Cloud Spectator conducted performance studies on four major cloud service providers. The report breaks down performance in five categories: Virtual Processor (vCPU) Performance, Random Read/Write IOPS, Apache Web Server Performance, MySQL Mixed Workload, and PHP Performance.

We must keep in mind that this comparison is a server-side performance test. Your mileage may vary when it comes to the site or application you have developed. The VPS hosting comparison performed by Cloud Spectator tests server performance for platforms that rely on the LAMP stack. Such platforms include WordPress, Joomla, or other commonly used CMS and eCommerce software.

What is the LAMP Stack?

The LAMP Stack is the collection of web service software for Linux servers. LAMP is an acronym for the original four software components that make up the “stack” or suite of software:

  • L – The Linux Operating System
  • A – Apache Web (HTTP) Server
  • M – MySQL relational database management system
  • P – PHP programming (scripting) language

The components of the stack are interchangeable with other options that exist. These are the necessary components with which most Linux servers start.

To measure the performance of websites for this study, Cloud Spectator examined the performance of Cloud Infrastructure as a Service (IaaS) and each piece of the LAMP stack.

How Testing Was Done and the Data Collected

Cloud Spectator collected data on entry-level virtual machines (VMs) across Liquid Web (VPS), Amazon, Rackspace, and DigitalOcean for 48 hours. In those 48 hours, Cloud Spectator ran multiple types of performance tests. The median results are in their report.

The VMs tested with each provider were as follows:

  • Amazon AWS: C5.Large with SSD EBS – US East
  • DigitalOcean: 4GB Compute Optimized – US East (NYC)
  • Liquid Web: 2GB SSD VPS – US Central (Zone C)
  • Rackspace Cloud: Compute Optimized 4GB – US Central (Dallas-Fort Worth)

The Linux operating system used in this testing was Ubuntu 16.04 LTS.

LAMP Stack Performance Results

vCPU Performance

The virtual processor (vCPU) of a VPS what a standard CPU is to a physical computer. The vCPU performs the server’s processing tasks, such as reading and writing data, compressing images, or encrypting data. It aids in delivering the desired website experience to the user.

The faster a processor completes its tasks, the better the performance users will experience. Cloud Spectator ran several processor-intensive jobs across Amazon, DigitalOcean, Liquid Web, and Rackspace VMs. The results show Liquid Web leading in the rankings for single-core vCPU performance.

VM vCPU Performance - VPS Hosting Comparison

Random Read/Write IOPS Performance

To measure Disk I/O (input/output) or storage performance, they looked at the results for Random Read/Write IOPS (input/output operations per second). IOPS is a metric commonly used to measure disk I/O performance.

When it comes to blogs, eCommerce sites, and mobile apps, a considerable amount of files get stored. These files need to be updated or refreshed periodically, which means faster read/write performance directly impacts your website or application’s responsiveness.

Random read/write performance can have a notable impact on any I/O intensive application’s performance. Some such applications are Magento, WooCommerce, and many other eCommerce content management systems (CMS). While it is essential to have fast read performance, what matters most to business owners when traffic is high is how many orders your CMS application can handle. Liquid Web provides the top disk performance no matter what the application requirements are.

Random Read IOPS - VPS Hosting Comparison

Random Write IOPS - VPS Hosting Comparison

Apache WebServer Performance

Apache Webserver is a widespread web server that handles client request traffic to your website or application. Other commonly used web servers are Nginx or LiteSpeed. For this test, each server was running Apache.

The more per second requests Apache can serve, the more responsive the website or application is. The number of website requests depends on the vCPU performance, examined previously.

Performance data for Apache was collected by running Apache and Apache Benchmark on the same VM (localhost) to isolate VM performance. Liquid Web’s VPS offers the best raw Web server performance.

Apache Webserver Requests per Second - VPS Hosting Comparison

MySQL Mixed Workload

MySQL is a database management system that stores all of the critical information that a website needs to deliver a fully dynamic and vibrant Web experience to your end-users. If a user is required to login to access specific parts of your website, the user identity and credentials would presumably get stored in a MySQL database. Additionally, customers who purchase something from your online store will search (reads) and refresh (writes) the online store’s database.

Cloud Spectator created a test for MySQL databases to examine the performance of each server type. They included both reads/writes to the database. The database comprised roughly 5 million rows and was reviewed with 24 simultaneous threads to ensure requests were coming in and out continuously, stress-testing the system. The results illustrate Liquid Web’s superior database performance.

MySQL Mixed Workload - VPS Hosting Comparison

PHP Performance

PHP is a programming language commonly used by many popular Content Management Systems. One of PHP’s most prevalent use cases is to generate the dynamic content on a website and query MySQL for precise data. For example, PHP will produce the registration page and transfer it to MySQL, which will store that information in the database for long-term retention and future transactions.

Apache and PHP must perform as quickly as possible to avoid website performance degradation. eCommerce stores rely on transaction speed and response time. PHP performance is measured by testing numerous aspects of the PHP interpreter used by VMs to execute PHP code. The PHP interpreter performance is directly affected by the vCPU. Better vCPU performance translates to high PHP performance, although various other aspects of the VM and operating system (OS) may also impact performance.

In the tests performed by Cloud Spectator, Liquid Web’s PHP performance topped the competition.

PHP Performance - VPS Hosting Comparison

VPS Hosting Comparison: Why is Liquid Web Better?

What sets Liquid Web’s performance apart is a combination of best practices and ingenuity. Our servers, built specifically for high performance and incredible speed, are the direct result of our team’s technical prowess, technology knowhow, and a drive to implement the best products for our customers.

We’re incredibly proud of the performance results we see from our VPS Hosting. The performance comparison showcases the real power of our Cloud Platform. Liquid Web’s VPS Hosting surpasses our competitors in vCPU Performance, Random Read/Write IOPS, Apache Web Server Performance, MySQL Mixed Workload, and PHP Performance.

Cloud Spectator Report White Paper Download

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10 Useful and Budget-Friendly Business Growth Ideas

For the success and stability of the company, constant enhancements must be made. Things like proper advertising through media platforms, unique business cards or otherwise, consistent monitoring of cash flows, recognizing a place for betterment, requesting the assistance of such thing, and most importantly, concentrating on those aspects that can be the most important gaining point of the business.

1. Pay Attention to the Business 

Create a checklist for the necessary things for business improvement (this is a great idea). Pay attention to the finances. It’s essential to keep the exact knowledge of the numbers and finances within the business. Keep track of it on a regular basis. If you are not well versed in monetary expertise, then hire a professional accountant. However, stay in its loop and updated it.

2. Set goals for the business

For the business to be successful, set the goals and objectives as it can be beneficial. The purposes can be used as the ongoing tool of planning used to move forward with your business. For example, try to improve traffic on the website or the blog of your business. This increased traffic can increase your sales or your customer’s devotion.

3. Marketing with high-influence: 

Wasting precious cash on useless advertisement strategies that may not work is very easy. But try and figure out a low cost, but a high-influence advertisement strategy for improving the business. Test run some new techniques to see which one performs better and then add it to your strategy list. Use social media to promote the company as it is easy to advertise on Facebook, Myspace, Instagram, LinkedIn, and Twitter. Create a social presence in this way that will attract people’s attention to the business.

4. Unique and attractive business cards:

Create unique business cards and something that people will like to keep. Use illustrations. This will turn your business card a covetable piece of art in people’s wallets. Chose an unusual shape for your card to make it stand out. We all like something different from the mainstream, so your card doesn’t have to be rectangular. Make your card super bright, colorful, and fun. But also use white space for a minimalist and sleek look. Business card photography is a new trend. We often forget names but not the faces. Adding your goofy pictures on the business cards for photographers can be fruitful. Other images related to the business can also be more to the card to make itself explanatory. Unique business cards can go a long way.

5. Hone the skills of selling:

The element of sales is a high-return aspect of every business’s improvement. Whether it’s a one-man thing or handling the group for sales, your prime focus must be a boost in sales. To achieving this, clarify the mission of the business. It will give you a correct picture of areas you require to shine, and this way, you can have a better sense of a purpose and vision.

6. Polish business presentations:

Overloading the presentation of the business with irrelevant info is not wise. Make your presentation memorable by making it relevant and delivering a piece of unexpected wisdom. A powerful and relevant presentation can be helpful for the business’s performance. 

7. Monitor trends:

Every business is affected by any changes that happen globally. Stay up to date trending issues and latest trends in your relevant industry as well as your society. Even seemingly irrelevant stuff can sometimes affect your business. Therefore, consider all prospects.

8. Motivate your staff:

A motivated staff that is also talented can bring in considerable advances in the business. Find ways to motivate your workforce on higher-performing levels. Listen to every input from all staff members regardless of position and seniority. You can get better ideas from people who are closest to the problem.

9. Follow tested strategies:

Keep everything clear. For this, you have to effectively communicate, monitor, and test your strategies to ensure everything runs smoothly. Document every process to stay away from miscommunications.

10. Know the business’s limitations:

Always remember that every business has some limits, and those limits will push you to do better every day. This will help you identify the weak areas of business. Get help for those weak areas and then manage the business’s resources according to your limitations. 

3 Types of Trading and What They Mean to Investors

There are several types of stock trading strategies that a trader can participate in. Each type offers unique benefits, and understanding the different types of stocks is important to being a successful investor. Here we discuss a few of the most popular types of stock trading strategies, what they mean, and why stockholders use these forms of trading.

Scalping

Scalping is one of the popular types of trading done by day traders. This form of stock trading that involves holding a position open for only seconds or minutes before trading. This is the fastest type of stock trading and is targeted at small intraday price movements. The goal of scalping is to gain smaller profits through several quick trades in a day. Over the course of the day, the profits accumulate due to the number of trades being made.

Traders using the scalping method often rely on only major currency pairs when trading due to their high-trading volume and liquidity such as what is found in the USD/JPY, GBP/USD, and EUR/USD. Many scalpers make dozens or even hundreds of trades each day with the goal of exploiting the bid-ask spread.

Example: A trader buys and sells large amounts of shares of a company in order to profit off small price movements. The stock is selling for $5 and the trader purchases $10,000 worth of stock and sells them during upwards price movements in small amounts.

Momentum Trading

Image via Flickr by Simon Cunningham

Momentum trading work with stocks that are moving in a direction in high quantities. This strategy is based on a traders’ attempt to use this momentum in the stock market to gain the desired profit. Traders purchase stock or securities as they are rising and then sell them when the stock peaks. The goal of momentum trading is to use the volatility of the market to find opportunities to buy during short-term uptrends and then sell the stocks as they lose momentum.

Example: A trade purchases stock at $30 and that stock grows to $60 due to an overly positive analyst report. The trader then sells the stock for the $60 at a 100% profit before the price of the stock corrects itself.

Swing Trading

Swing trading involves making short- and medium-term gains on a stock over several days or weeks. This type of trading is based on anticipated price moves and requires technical analysis to find trading opportunities as well as fundamental analysis to look at patterns and trends in stock prices. Swing trading exposes traders to overnight and weekend risks that could result in price gaps and profit loss.

Most traders do not hold their position longer than a few months. Swing trades can also happen during a single trading session, though this is rare and typically only happens during significantly volatile conditions. Swing traders have the goal of making a profit on an anticipated price move.

Example: A trader purchases a stock after its price has dropped. Using technical and fundamental analysis, the trader deduces that the price will rise in 15 days. The trader holds onto the stock and then sells it when the anticipated price rise happens.

Choosing the trading strategy that works best for you can increase your chances of profiting from your stock trading efforts.

3 Types of Trading and What They Mean to Investors

How Education Needs to Address the Impact of Technology

Technology continues to be a driving force behind major economic, industrial, and consumer trends. The field of education hasn’t escaped its impact either. While many people head to college to enhance their job options, those who have made a career out of working in academics will find the landscape changing over the next several years. As it changes, so does the nature and knowledge of the graduate.

Degree Programs Need to be Revamped

Thanks to automation technologies and other software and robotic advancement, the standard education for those who were pursuing any field may become obsolete before an individual graduates. Industries of all kinds have seen automation play a significant role in production and operation, from the accountant to the factory worker. School programs can’t be an either/or approach to technology instruction and preparation. One can’t avoid dealing with automation. A student can’t choose a business degree instead of computer science to get away from artificial intelligence or machine learning. Data analysis, fiscal responsibility, human resources, and cloud services are just entwined in the business sector as they are in manufacturing. All programs need to figure out how to keep up with tech in order to better prepare students.

Educators May Leave for Tech Companies

Academia has established its own code for hiring educators and providing tenured positions, leaving many qualified individuals out of the running for a teaching post. Rather than let their skills and education go to waste, these would-be educators may find it is easier to secure employment in the tech sector. After all, these are companies with the resources, experience, and opportunities to give students first-hand instruction in the developments and innovations of technology. Many tech companies have already begun to offer their own certification programs with potential for internships and employment for those students who are the most qualified.

Distance Education May Become the Norm

Online learning has been given a boost by the coronavirus pandemic, but it had long shown signs of becoming the most accessible way to achieve higher education. There are several reasons why distance education continues to show increased enrollment year after year. For nurses and those in related career paths, advancement is a lot harder if they haven’t earned their bachelor’s degree. Others have realized the threat technology has on their career field and want to transition to a new field or update their skills before it is too late. There is also a larger number of individuals that can’t afford to go to school full time, choosing not to give up their income by attending online in their spare time. Distance learning is a flexible way to get an education for a full-time career opportunity at a part-time pace.

Forward-thinking Is the Way to Survive

There is no doubt about the continued impact technology will have on education. The inclusion of virtual reality technologies into the online environment or the need for specialized master’s programs in robotics and artificial intelligence studies are only of few the expectations for the field of education. Educators and students alike have many new opportunities brimming on the horizon, but they must be willing to accept and pursue them.

How to Send a Follow Up Email for Press Releases

Many businesses that are beginning to use PR campaigns often forget to follow up with journalists. Following up with journalists to ensure they see your press release should take up most of the time you allotted to pitching PR firms. It is important to remember that journalists often get more than a hundred emails every day. Emails often fall through the cracks. Don’t get discouraged if the journalists aren’t responding to your first inquiry. It doesn’t mean they are not interested in your press release. It only means they likely let your email slip through the cracks.

The follow-up email needs to become your favorite tool. There is a delicate dance between being persistent and advocating for your business or client and merely being a nuisance. It would help if you balanced writing follow up emails to journalists and knowing when they won’t respond. Here are a few of the top tips to ensure your follow up email gets read. 

Wait Several Days Before Following Up

Don’t wait a full week before following up! However, it is also equally important not to follow up on the same day. Editors will forget your pitch if you wait more than a few days, but they will also get incredibly annoyed if you try emailing them every hour. Wait 2-3 days to give the editor time to respond to your email. They will also be able to remember your pitch if you send it 2-3 days after your initial pitch. You can also ensure everyone is updated on whether the pitch is working or not. 

The Rule of One: One Email, One Phone Call

It is essential not to take the follow-up process to the extremes. No one will respond if you are always calling and emailing. Instead, stick to the rule of one. Only follow up with one email and one phone call. Most journalists will prefer email correspondence and often screen their calls, but you can always leave a voice message. Send a quick follow up email after you leave a message and then give the journalist time to respond. 

Delete the Re: Create an Entirely New Email

When sending a follow-up email, it is vital to remove the “Re:” from the subject line. Many PR agents will use the reply to follow up, but it is not as effective as sending an entirely new email. It is more effective because there is a reason why the first email didn’t get a response. The same subject line will not be enough to intrigue the journalist into opening your email and responding. 

Create a New Pitch

One of the best ways to follow-up on a pitch is to create an entirely new angle. Don’t waste time with the people who aren’t giving you any of their time! Make sure you are reaching out to new journalists with new pitches or new story ideas. Create more value and demonstrate your expertise to ensure they know what you bring to the table.

The Top 7 Jobs You Can Start from Home Today

The COVID crisis has seen a fast shift in the way that life happens, everything from simple daily tasks like shopping, and going out to meet friends for a drink, all the way through to how we work. Some people will be missing the bustle of the office and cannot wait to get back to their social hub; however, if you are part of the millions of Americans who have discovered a new zest for life working at home, and you don’t have any intention of ever going back to the office – this article is most definitely for you!

Why Work from Home?

Before the pandemic hit, there was a small underground movement of people who were declaring that working from home was the future for those that can and that working remotely has many health benefits over working in an office. 

The movement was always small, and most management at large companies didn’t particularly agree (despite usually having work from home benefits themselves), but as more and more pictures popped up on Instagram of millennials working from their hammocks in Bali, more and more of us began to wonder if it was really possible.

Then the pandemic hit.

Suddenly the ‘what ifs’ became the ‘happening now’. Almost overnight, any companies that could make a huge concerted effort to move their teams to work remotely. Services like Microsoft Teams and Zoom grew in popularity (and saw their profits skyrocket almost overnight), and before we knew what had happened, the world of the remote worker was suddenly the world of the average worker. Many of us have absolutely loved the change in pace.

The time not spent commuting has been spent making breakfast with the family, walking the dog, enjoying our own homes a bit more, and working on the garden. That idyllic lifestyle of working to live rather than living to work has been a huge eye-opener for most of us.

As the world begins to open up again after the coronavirus pandemic, many employers are beginning to demand their workforce back into the office, so what can you do about it, and how can you avoid it?

Work for Yourself

While there may be no way to avoid it today or even tomorrow, there is absolutely no reason why working for yourself could not be a possibility. 

In the world of the internet, working for yourself has actually never been so easy, and with that in mind, here are the top seven jobs to do from home to start your journey to financial, location, and life independence.

Virtual Assistant

As the world of work moves online, the need for virtual assistants will increase too. Virtual assistants are just like regular assistants, except they work remotely and do not work from an office at all.

Sometimes they may meet up with clients in person, and sometimes they may only have one client. Still, most virtual assistants have several clients, either big companies or small companies, and work from the luxury of their own sofa (or hammock) to organize and do the work of an ordinary assistant, just virtually.

The Virtual Assistant career path is one of the biggest career paths favored by the ‘digital nomads’ of today because it usually offers location independence (pandemic dependent) to those who make a career out of it, making it a very popular option for travelers across the world.

Amazon Seller

Becoming an Amazon seller is a really popular option these days! Amazon even makes it easy for you by giving you loads of helpful resources to get started.

If you’re interested in becoming an Amazon seller and having a really hands-off approach to work, then becoming a wholesale reseller and using the Fulfilled By Amazon option is probably the best option out there. This means you will hold no stock at your premises, and Amazon will handle the sale, any returns, and any customer service issues that may arise.

Be warned, selling on Amazon only works if you have the know-how of how to build a profitable business. It’s highly worth investing in some advice, marketing agencies such as Nuanced Media are your best bet, they understand how to take you from ideation right through to selling mastery and how to build your selling business so that it is profitable, giving you more time to be you as the money rolls in!

Graphic Designer

Are you good at art? Are you good at design? Can you turn that into digital art and digital design? If you answered yes to any of those questions, then why not consider becoming a graphic designer?

The need for graphic design is just going to increase and increase. As more and more products are crying out for that ‘something different’ for their packaging and a new social media platform seems to pop up every day, good graphic designers are in high demand.

It’s not quite as way as picking up a drawing tablet and scribbling a few designs though, it’s worth doing a few classes and doing some work for free or very low pay just to build your portfolio up, but don’t work for free forever, you’ll be doing the industry a bad turn if you do!

Copywriter

Are you a wonton wordsmith with a way with words? Can you ignite passion and inspiration just by the touch of pen to paper (or fingers to keys)? If so, copywriting could be a great option for you.

Copywriters, like graphic designers, are needed for everything from blog articles on all kinds of websites, social media posts, and other marketing needs, right up to the information paragraph on a shampoo bottle. 

Good copywriters can make a living form their sofa and their laptop if they are willing to work hard. It’s not always easy coming up with new ways to write about the same topic, but once you’ve got the hang of it copywriting could provide a nice little income source, or even a side hustle if you don’t want to do it full time.

Seamstress/Tailor

This option is a bit left field, but it is a really good option for those who are handy with a sewing machine!

Believe it or not, a love of a well-tailored suit or a nicely fitting dress is coming back, and as the world opens up again, more and more people will be looking to get out of their houses and show off their apparel at social functions. 

The skills of seamstresses or tailors seem like a dying breed, but if you can do clothing alterations and even custom pieces, it could be a very lucrative side hustle. If you could couple this with extra services, like wedding dress alterations, bridesmaids’ outfits, and more, you really could find yourself with more work than you ever realized was possible!

Animator

It seems like these days anyone can pick up a camera and call themselves a videographer. With video editing software becoming cheaper by the day and easier to use to boot, the income potential for videographers has really shrunk, but animators are a whole different story.

Animation is a huge skill in its own right, and it could take many months and years of learning to really get good at it. Still, simple animations can be learned in a few weeks of focused practice, and many companies are looking for animators to work with on a freelance basis.

Markets across the world know that video and animation content perform much better across social media than its static counterparts, and animators are in great demand. From eye-catching Instagram posts to animated YouTube videos on touch topics like science, and even creating end screens and intros for videographers and brands, being an animator is a really useful skill.

YouTube Star

Now we know what you are thinking looking at this, ‘how can anyone make money being a YouTube star?’ but the answer is: quite easily. While YouTube monetization strategies rely on 1000+ subscribers and over 4000+hrs of watch time, there are lots of ways to make money on YouTube.

If you build your channel right, follow the information and the strategy properly, making money from YouTube is simple. If you can get monetized, ad revenue is around $13 per 1000 views. Still, viewers to your channel are much more likely to buy info products, merchandise, and even membership to exclusive members-only groups if they can see and trust your face on YouTube.

All you need to get started is a thoroughly thought out plan for your niche, a smartphone, and preferably a microphone and some lights (or at least a nice big sunny window). Consistency is the key, so learn how to build your channel and start to make money off of this incredible platform.

Working for yourself is the dream for many people, but many remote working opportunities are not quite as risky, and many works for yourself jobs can be started as side hustlers.

So, what is stopping you?

6 Steps For Successfully Starting A Business From Home

Do you want to run a home-based business one day? Well, you’re not alone. 30.2 million small businesses operate in the US already and new ones are starting up all the time.

However, aspirations can only get you so far! Knowing how to start a home business is vital if you’re ever going to make your dream a reality. Want to learn more about what’s involved?

Let us help. Keep reading to discover 6 essential steps for starting a business from home.

1. Come up With the Idea

First thing’s first: you need a home business idea that’s going to make money!

Have a think about your personal skills and interests. Brainstorm a long list of potential business ideas using your attributes and passions as a starting point. From there, look for potential gaps in the market and ask yourself what problems you could solve for people.

2. Identify Your Audience

Now it’s time to figure out who your target customer will be. Of course, the macro answer to this will depend on the business idea you’ve settled upon. For instance, somebody running a hair salon from home will target people who need a hair cut!

It pays to niche down though. The narrower you go with your audience, the easier it is to distinguish your business from the competition. You’ll attract more customers as a result.

3. Assess the Competition

Research the businesses that are already serving your target audience. Consider how established they are, what they’re doing well, and what they could improve upon.

This should reveal a) how challenging it’ll be to succeed in this niche and b) how you can differentiate yourself from the crowd.

4. Identify Your USP

Having researched your competition, it’s time to figure out your unique selling proposition (USP). In other words, why should a customer buy from you instead of them?

It could be to do with pricing, quality, target audience, values, and so on.

5. Write Your Business Plan

Every fledgling business needs a business plan! This is where you write down your goals and work out how you’ll attain them.

Be as thorough as possible, including your marketing strategy and potential problems you could encounter (and how you’ll sidestep them). You should start thinking about the legal situation at this point as well. Speak with a lawyer to figure out your tax and legal obligations.

6. Setup Your Home Office

The final step is to find a place in your home from which to run the operation! Set up shop anywhere that makes the most sense in your property- be it a spare bedroom or a space in the living room.

Now’s also a good time to invest in the equipment and software you’ll need. Everything from better-quality internet and a new computer could come in handy. Choose a paystub maker, a CRM system, and anything else that’ll be essential for the business too.

Remember These Tips for Starting a Business From Home

Starting a business from home is an exciting prospect. But it isn’t easy! Knowing what you’re doing from the outset is crucial if you’re going to make a success of your idea.

We hope this post has helped in that regard. Keep these steps in mind as you embark on your home business journey and you’re sure to enjoy a simpler ride.

Want to read more articles like this one? Search ‘start up’ on the website now.

Strategically Using Finance to Accelerate Your Small Business Growth

When you have a small business and work from home (pajamas are optional), then it’s important to avoid becoming stagnant. That applies to you and your business.

Strategically Using Finance to Accelerate Your Small Business Growth

Too much time behind the desk without getting outside to enjoy some fresh air and different scenery are not healthy. But, also, so is failing to push your business up to new heights too. 

As the old saying goes, “If you’re not growing, you’re shrinking.” 

The saying is mostly true because growth should at least match long-term inflation to stay level in real terms. Therefore, to get meaningful growth, a small business should grow by over 10 percent annually and preferably more than that. 

Are You Scared to Grow?

It may seem like an odd question, but many one-person operations never become two, three, or five-person operations because of fear. Whether that’s because of a fear of success, fear of failure, or concern over an ability to manage a larger operation with employees or freelancers, it can hold back progress.

According to the Chamber of Commerce, 52 percent of small businesses in America are run from home. Also, a significant percentage of businesses use a sole proprietor structure where they have no direct employees either. 

As you can see from the above statistics, failing to grow is a major issue. Less than half of small businesses are profitable. Failure to grow large enough to reach profitability is a major oversight with business owners. 

Is Financing Available to Small Businesses?

Business loans and other forms of finance are available to small companies. 

Only a small percentage of operators bother applying. Partly this is because of a lack of ambition, and other times it can be due to a false belief that they will never get loan approval. 

There are many types of finance for small businesses. It’s possible to apply for loans or to apply for a line of credit or use another approach to raise funds to pay for necessary equipment, working capital, and more. 

Do’s and Don’ts of Business Borrowing

Just like with personal borrowing, not all lending is a good idea. It’s important to have your head screwed on right. 

  • Do Borrow Smart – Create an expansion plan to detail out what the new business expenses will be. Research projected future expenses line-by-line to determine how much funding will be required. 
  • Don’t Guess – With any plan, don’t guess about extra expenses. It will inevitably lead to either being undercapitalized or borrowing too much if overestimating. This will be costly in different ways. 
  • Do Create an Income Breakdown – Figure out where the future income is going to come from. Ensure the marketing is on-point and is likely to generate the expected increased income. 
  • Don’t Have a Crisis of Confidence – As you have seen, a significant percentage of U.S. businesses fail to get beyond solopreneur status. Don’t let that be your business. 

Accelerating your business growth by strategically using finance is tactically sound when you have a detailed, well-research plan that you’ll follow. Don’t do it if you have no plan in place, though, because the failure rate with that is extremely high.