Monat: August 2020

Almost one-third of all mobile searches are location-based. Within two years, searches with the phrase “near me” practically doubled. Every time someone searches your product or service, you have the chance to appear.

With search engine optimization (SEO), you can make sure visitors see your website on search engines like Google.

Then, you can attract them to your website and turn that visitor into a paying customer.

Local SEO allows you to focus on consumers who live or work near your store. What exactly is local SEO, how can it help your business, and how do you get started?

Keep reading to find out!

What is Local SEO?

SEO on its own allows you to target consumers around the globe. With local SEO, on the other hand, you can focus on nearby customers.

You can read more here to discover the difference between organic and local SEO.

Your organic website content will rank higher on search engines like Google. You can also appear in the Local 3-Pack. The 3-Pack displays three local businesses on a map, which occupies prominent space on the top of a Google search.

Your Google My Business listing can also help you attract local buyers.

To develop a local SEO strategy, you’ll need to know more about your customers. Who are they? What content are they searching for online?

You can use Keyword Planner or Google Trends to develop a list of keywords. Then, you can use local landing pages and location-based keywords to boost your local rankings.

The Benefits of Local SEO

There are many ways a local SEO strategy can benefit your business. For starters, it’s free. If you’re a small business, local SEO is a cost-effective tactic for getting in front of customers.

Meanwhile, you don’t have to worry about training your budget.

Local SEO allows you to help nearby customers find you online. About 56% of mobile searchers are from consumers looking for business information. By focusing on your ideal customers, you’re more likely to generate high-quality leads and sales.

With local SEO, you can boost your ROI and grow as a business.

How to Get Started

Before using this local SEO guide, complete your keyword and customer research.

Then, update your Google My Business listing.

Make sure your business information is up-to-date. If your website appears on other online directories, make sure your info is consistent. Updating your listing will make it easier for consumers to find you online.

Are your customers happy and excited about your business? Ask them to post positive reviews on your Google My Business listing. When potential customers see these reviews, they’ll become more likely to trust your business.

Don’t forget to create location-based content on your website.

You’ll also need a link-building strategy to improve your page authority. As you strengthen your authority, your ranking will improve.

Your Local SEO Guide: Everything You Need to Boost Business

Put this local SEO guide to good use! With these tips, you can boost your ranking and get ahead of the competition. Start optimizing your content for local SEO today!

Searching for more tips? Explore the Business section of the blog today!

Many people live their lives from paycheck to paycheck and find themselves needing more money. It can be hard trying to get in some overtime at your job, which means you may have to find another way to receive some more income. You could start your own business at home in order to help out with your finances. Here are a few ideas of things you can start.

Liquidation

The resale market can pay great dividends. This is an opportunity to sell merchandise that is new or like-new to people at discounted rates. Many are looking for the best deal they can get no matter the item. It doesn’t take much to get into this type of industry. You can buy single pallets or truckloads of freight that you can then go through and sell items individually right from your smartphone.

Photography

If you like to be with people and capture special moments of time, photography could be a great job for you. Many people start off with a passion for this activity and then turn it into a job. There are so many different avenues of what you could choose to take photos of.

Graphic Designer

If you have a creative imagination, graphic design is a way to earn some extra money. Many times, businesses will hire people for their social media advertising, websites, and logo making. Many people start out doing small designs and then move to a larger scale once they are more familiar with it.

Landscaping

Landscaping is a very physical job to get into. You will be working outside, and it is often hard work. If you already have the equipment, there is no excuse for not trying to grow a business. If you do good work, people will often tell their friends and grow your business for you.

There are many opportunities for you to make some extra money. You can take almost any hobby and turn it into your own business.

Wouldn’t it be great to see some business growth?

If you know how to run a digital marketing campaign, your chances for success go up exponentially!

If this is the first time you’re running a campaign, you might have some questions. Namely, where the heck do you even begin?

Be sure to keep reading, because we’re walking you through five key elements that every digital marketing strategy needs.

1. Clear Goals

The best digital marketing campaigns start with clear indications of what needs to be achieved. Moreover, those goals need to be as specific as possible.

Wanting more visitors to your website, for example, doesn’t give many indicators for success. On the other hand, aiming for a 25% increase in web traffic is much more attainable.

Try and follow the SMART guidelines and make your goals:

• Specific
• Measurable
• Achievable
• Realistic
• Time-bound

The clearer your goals, the easier they’ll be to measure.

2. An Understanding of Your Audience

Now that you have your goals, you have to ask yourself: how can you best reach your audience?

This might require some research on your part. If you’ve yet to do so, now is the perfect time to create your customer persona.

Think of your customer persona as a fictional amalgamation of your audience. You’ll want to include their age, gender, education level, income, browsing habits, and so on.

With these in mind, you’ll have a better understanding of how and where to spread your message.

3. A Smart Budget

The great thing about the Internet is that you can do a ton of marketing for free. But at the same time, you’ll only get so far without spending money.

You might need to redesign your website or implement a pay-per-click (PPC) campaign, for example.

Budget wisely so you’re not surprised with a hefty bill at the end of your campaign. It may cost less to outsource your campaign marketing.

4. Great Content

No matter what services you offer or products you sell, content is king in the world of digital marketing. Blogs, videos, and social posts are cost-effective, easy, and efficient ways to reach your audience.

It’s important to note that your content shouldn’t aim to sell a product. While it’s fine to plug your business during your call-to-action and link to your website or other projects, the key purpose of a content strategy is to inform the reader.

Think of it as an appetizer of sorts.

5. Basic SEO Knowledge

For better or worse, Search Engine Optimization (SEO) is the crux of the digital marketing world. If you’re unfamiliar, SEO determines how and where a website ranks on search engines.

For reference, an estimated 82% of smartphone users research products they’re about to buy.

If your website is one of the first to show up when a customer does their research, you might be able to sway them into purchasing your product or choosing your website for the sale.

Some SEO basics to brush up on include:

• Keyword research
• Website optimization and mobile-friendly design
• Image optimization
• URL structure

Again, don’t be afraid to outsource.

Grow Your Business With a Great Digital Marketing Campaign

With these tips in tow, you’re sure to reach your goals.

Remember, the more you research, the better.

For more information on running a digital marketing campaign and growing your business, make sure to check back with our blog.