Raiffeisen Bank International Invests in World’s Fastest Reporting Solution for Oracle E-Business Suite

Blitz Report from Enginatics was chosen to replace Oracle Discoverer 

Raiffeisen Bank International (RBI), Austria’s second-largest bank, has chosen the world’s fastest reporting solution for Oracle E-Business Suite (EBS) to replace Oracle’s Discoverer. Blitz Report from market leader Enginatics generates reports directly into Excel. 

Oracle

RBI regards Austria, where it is a leading corporate and investment bank, as well as Central and Eastern Europe (CEE) as its home market. 13 markets of the region are covered by subsidiary banks. Additionally, the RBI Group comprises numerous other financial service providers, for instance in leasing, asset management, or M&A. Around 47,000 employees service 16.8 million customers through 2,000 business outlets, the by far largest part thereof in CEE.

The bank is a large EBS user, but in June 2017 Oracle stopped support for their Discoverer product, forcing RBI to look for alternatives. They initially selected another third-party solution, but this was unable to produce a small number of highly complex and critical reports. This meant the bank had to continue using Discoverer despite the increased costs. 

RBI then challenged Enginatics to demonstrate how Blitz Report could replace the remaining Discoverer reports and improve overall reporting speed. 

Blitz Report runs directly within EBS and uses the standard reporting concurrent process mechanism. Whenever a report is run, it automatically opens a formatted Excel file. Blitz Report creates further sheets as required in the Excel file allowing exports of unlimited data size, which is vital for RBI. 

Reporting performance is significantly greater than Discoverer or BI Publisher, and either type can be imported and converted to Blitz Reports, which eliminates the restrictions RBI had with their previous third-party reporting tool. 

Enginatics has experienced rapid growth in the last year, opening new offices across the world and hiring several key positions. 

Andy Haack, managing director of Enginatics said, “We are delighted to be working with such a large and prestigious customer; RBI evaluated Blitz Report against competitor products and found it was by far the best solution for replacing Discoverer and BI Publisher. We look forward to building on our relationship and supporting RBI as they grow their usage of Blitz Report.” 

Armin Maier, HR Data Management & Analysis at RBI, added, “Blitz Report has allowed us to completely phase out Oracle Discoverer with a much faster and easier to use reporting tool. The migration was seamless and surprisingly straightforward.” 

RBI is planning to expand the usage of Blitz Report throughout its other banking units in its network.

For further information please visit www.enginatics.com or email info@enginatics.com

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Why C-stores Should Adopt Industry 4.0 Tech

Industry 4.0 is not
just for manufacturing anymore. The term is defined as the ongoing
transformation of traditional manufacturing and industrial practices that uses
technology such as machine-to-machine communication,
IoT, automation and prediction leveraging AI, big-data, and sensors. Increasingly,
advanced technology can provide real-time information, analyze data and
diagnose issues and predict patterns without the need for human intervention.
It can help seamlessly tie and connect all
business applications together into a consolidated platform, improving data
visibility, control, and decision making.

While smart
technology has been deployed primarily in manufacturing and the supply chain,
other industries have incredible opportunities to leverage everything Industry
4.0 has to offer – including the convenience store (c-store) industry.

The c-store industry has been using many of these technologies for decades. In recent years, however, we’ve seen operators begin integrating and connecting many of these solutions in an effort to streamline their businesses, provide end-to-end visibility, and deliver a better customer experience.

We are starting to now see c-stores leverage connectivity in all areas across their business, including smart tank gauges, security cameras, digital store safes, car washes, store inventory and so much more. All of these connected areas produce data that can be assessed in real-time for key decision making by store operators and franchise owners. Based on the data, c-stores can make smarter decisions. Here are a few examples.

Tank Monitoring: IoT can give operators
a real-time view into fuel inventories, as well as push alerts when reaching
low levels. As the fuel supply is managed, the back office systems can “talk”
with these smart devices to get c-store operators information on volume and sales.
Automatic Take Gauges (ATGs) are able to tell how much fuel is inside a tank.
Knowing how much is in the tank helps retailers manage fuel inventory to keep
pumps operational. If managed well, consumers will never pass a pump that is
out of order. Smart tanks are also connected to mobile apps, helping to monitor
pumps from anywhere and at any time.

This also empowers store operators with
inventory forecasting. In addition to knowing how much fuel is on-hand, they
now have data visibility and analytics that allow them to spot trends and
schedule fuel deliveries that prevent runouts.

Temperature: Smart thermostats can be found in most smart homes today. Similar technology can help manage foodservice. Sensors designed to monitor temperature can help store operators improve overall foodservice management by automating temperature regulation by alerting employees when an issue needs to be addressed, such as a malfunctioning freezer or refrigerator. These monitoring systems ensure food safety and prevent food spoilage, which not only keeps customers safe but also saves the company money.

The Carwash: Carwash centers can be an additional source of revenue for c-stores, and smart technology can help operators maximize margins in this valuable profit center. IoT technology can analyze wash volumes, membership plans, loyalty data, credit card transactions inventory supplies such a soap, and monitor systems for any technical difficulties that might arise. Carwashes can also be integrated into point-of-sale (POS) systems to provide discounts on fuel or tie into store promotions through carwash codes.

In-store Inventory: As more consumers have been using their local c-store to conduct their regular shopping, keeping up on inventory is critical. C-stores with back-office solutions leveraging  “big-data” merchandise ordering systems and forecasting tools can anticipate inventory adjustments based on real-time and historical trends, seasonal demand, holidays, events, and promotions. Transaction-level data also give stores increased visibility into what consumers are buying, allowing them to proactively address stocking issues based on real-time information. That same data can be used to improve order, optimize staffing levels, and enhance promotional effectiveness.

Loyalty
Connections
: Loyalty programs can connect to a c-store’s network in real-time
and integrate to the point of sale system – impacting inventory, store
promotions and so much more. Stores are able to tell consumers how many points they
are earning for purchases in real-time. Offering the right promotions to loyal
customers helps provide a better, more personalized customer experience and
increase store traffic.

Intelligent Cameras: Sensors and smart cameras allow store owners to see people
coming in and out of a store. They also allow c-stores to better understand
foot traffic – especially now as many regions still have social distancing
policies in place. Intelligent cameras not only provide added remote security
but can assess consumer behaviors and patterns, too. Retailers can identify
foot traffic patterns that can inform promotions based on the time of the day
where foot traffic is high or low. Having visibility to this type of data,
combined with insights from loyalty member data, can provide a retailer with a
360 view of their store.

These are
just some examples of how c-stores are using smart technologies and taking advantage
of Industry 4.0. Now more than ever c-stores need to define their technology
strategies to compete and thrive in today’s digital economy.

As IoT and advanced technology are easier to access and integrate with traditional back-office systems,  we are seeing increased adoption in c-stores. This is especially true for operators with multiple stores who want end-to-end data visibility across their operations. All of these sensors, smart technologies, and connected devices that connect to the back office can be critical to a c-store and empower better data-driven decisions to profitably run their business.

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Six tips to get more local customers

Now, more than ever, people are using search engines like Google to find local businesses. It’s much easier and convenient to open Google or Google Maps and run a search for “flower shop near me” than drive around hoping to find one.

That’s why it’s so important to have your website show up on the web wherever your potential customers are searching for your business. So in this post, we’ll share six simple tips you can implement today to start connecting with more locals who may be interested in buying from you.

1. Optimise for local search engine results

When someone goes to Google and searches for a specific local business, the chances are they aren’t aware of your business or what you sell. Your potential customers are likely searching for terms like “carpet cleaners near me” or “dog groomers in Manchester”.

So if you want potential customers to find you, you need to take steps to optimise your site for local search to increase your chances of showing up at the top of the search results when people search for your business.

Why is this important? Because searchers usually click on one of the first few results. So, even if you’re a better dog groomer, offer better prices, or have more locations than your competitors, you can miss out on new potential customers because you’re nowhere to be found in the search results.

There are lots of things you can do to improve your local SEO efforts and get visibility in the search results for local terms. Start by optimising your site using relevant keywords, creating more local content and trying to get your business to show up on Google Maps.

Check out these articles for tips on how to optimise for local search:

If that sounds overwhelming, try running a free SEO scan of your website. Our Search Engine Optimiser tool will return some recommendations on what you can do to get your business found at the top of the local search results.

2. Get included in article reviews for your area

Run a search for a well-known local business and you’ll find at least a few “top 10” or “best in London” types of articles where that business is included. Here’s an example of what shows up when searching for “top takeaway food in London”.

These lists are an excellent opportunity for your local business to be seen by people looking for what you offer. But how do you get on these review sites? You could hope that they notice you, but that hardly ever works.

Instead, do some research and see what top lists and article reviews show up when searching for your business or other businesses in your area. Your goal is to find gaps in the lists or opportunities for improvement.

If you find relevant reviews that don’t include your business, reach out to the site owner and suggest an update that includes your business. If you stumble upon a great review site that doesn’t have any articles about your type of business or industry, suggest that as a topic of interest. Then prepare a list of businesses that also includes yours and share it with the site owner. You’ll not only be doing that website a favour by providing valuable information to their readers but you’ll also be reaching more potential customers.

3. Show off customer reviews and testimonials

Few things are more important than what people are saying about your business online. In fact, most people take some time to research before buying a product or a service. A 2019 BrightLocal survey shows that an average customer looks at 10 reviews before they feel able to trust a business, and 97% of customers will read a business’ response to reviews.

So, if you can show people that you’re a local favourite, not just by the quantity and quality of the reviews but also by the way you respond to them, they’ll be more likely to trust you and more willing to spend their money with you. So the next time you receive a negative review (rest assured every business does), make sure you take the time to respond and address the concerns as best as you can. Even a bad review with a great response can become a win for your business if you can show that you care about your customers’ experience and finding ways to improve it.

Now, while plenty of people will share their opinions for free, if you’re having trouble getting reviews, you can also try offering customers a coupon or a freebie in exchange for an honest review of their experience with you. Then show off those reviews on your website and social media.

Read these articles for some tips and advice on how to get reviews and how to use them to get more customers.

4. Build relationships with complementary businesses

Not every business is your competition. Some companies can become a great source of mutual referrals. So, if you own a wedding photography company, you could try building relationships with wedding DJs, florists, and everyone else in the wedding industry. If you sell homemade peanut butter, try connecting with jelly and bread makers in your area. When you start referring people to complementary businesses, they are likely to return the favour.

Start by creating a list of complementary products and services in your area, and reach out to the owners to discuss ways to promote and send each other customers.

5. Offer coupons and loyalty rewards

Giving away stuff for free or rewarding customers for their loyalty are great tactics to get more local people coming in and enticing them to come back. A pizza parlour that gives first-time customers a free slice will quickly become a local favourite.

Sure, offering a coupon might cost you a bit of money, but it can be something small if it proves the quality of your products or services, and people quickly realise you’re their first and only choice for that product or service.

A loyalty card can also be a great way to get people to return to your business. A stamp card that gives customers a free coffee after ordering five is a low-cost way to build a habit and turn them into loyal customers.

6. Submit your site to local directories

Local directories are a huge source of traffic that you can’t afford to ignore. These are slightly different from search engine results and review sites because the main priority of a directory is to provide information.

A local directory will show your business location, hours, photos, customer reviews, and contact info. Sure, it can be a challenge to submit your information and keep all of the directories updated, especially if you don’t have a marketing guru on staff who can submit your business to relevant local directories and keep an eye on your listing to ensure it’s accurate.

Fortunately, our Local Listing provides a hassle-free option to get your business to show up in local searches. We’ll take care of submitting your business to local directories like Facebook, The Sun, Foursquare, The Evening Standard, The Independent, and more. This helps you show up on the web and get discovered by hundreds of local searchers who are looking for your business.

Wrapping up

If you’re looking to attract more local customers, getting online and helping people find your website with ease on Google, social media, review sites, and anywhere else on the web is key to your success. Try the tips and advice on this article and see which ones work best at helping you to grow your online presence and connect with more local customers.

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Six ways to promote your business on a shoestring budget

Don’t have thousands of pounds to spend on your small business? Not to worry. You really don’t need to be a big brand with a huge budget to market your business to new customers. There are lots of budget-friendly ways to promote your brand, attract potential customers, and entice them to buy from you.

In this post, we’ll share six ideas you can implement right away without having to spend huge amounts of money. Some may take a bit more effort so give yourself time to do them right to ensure you get the results you want.

1.   Start a blog for your business

Blogging can be an inexpensive way to share information and advice, showcase your expertise, and attract new customers to your business. If you already have a website, the next step is to get a good understanding of your customers’ questions relating to your business and industry and then write content that answers those questions.

If you’re not sure how to get started with blogging or what to write about, the following articles have all the information you need:

2.   Create engaging and instructional videos

Video content is not only extremely valuable, but it also gets more attention than regular written content. While some brands spend lots of money getting professional videos produced, that doesn’t mean you have to. You can get great results even if you shoot a video with your smartphone.

If you’re new to video marketing, read our articles to learn more about how to plan your first video and the types of videos you can create to engage your audience.

Now, if you don’t feel up to the task or would rather have someone else do it for you, then hire a freelancer or a film student to shoot and edit your video. Once it’s ready, publish it on YouTube to ensure it reaches a wider audience. We’d also recommend optimising it, so it shows up more often and at the top of the search results when people search for keywords related to your video. Here are some tips to help you get started with optimising a YouTube video.

3.   Create infographics and other types of visual content

Infographics get lots of attention because they’re easy to digest and people love to share them. This makes them an effective tool to get eyes on your business, attract visitors, and have more people linking to your site. And when lots people link to your site, Google and other search engines count it as a recommendation, so you’re more likely to show up at the top of the search results when people search for your topics, business or industry.

Worried you don’t have the skills to design images or infographics, or the budget to pay a professional to do it for you? You shouldn’t because there are many free and easy to use tools for creating visual content. Here are 13 visual content creation tools you can use to create images, infographics, presentations, screenshots, and more.

You can also check out Visual.ly for inspiration. Browse through the example to see what types of infographics might work for your business.

4.   Write guest posts

Blogging is a fantastic strategy to attract new customers to your business. While you can blog on your own space, you can also try publishing content on other blogs and business publications that you know your target audience is reading. This is called guest blogging and it works because the demand for valuable, actionable, interesting content is insatiable.

To get started with guest blogging, you’ll need to find relevant blogs, talk to editors about what their readers want to see, and then create engaging content that educates and engages that readership. Read this post to learn more about guest blogging, how to find blogs you can contribute to and how to make your pitch to blog owners.

5.   Run a webinar

If you’re not familiar with webinars, they’re video workshops or events hosted online that cover a specific topic. You’ve probably seen invites for webinars in lots of places, including social media and Google search results. They’re popular because they work at attracting people who are genuinely interested in what the host has to say. Also, people attending webinars are usually more engaged and ready to act.

What do you need to run a webinar? Start by picking a topic that you know will be popular with your audience. It can be anything from strategies to improve a certain aspect of life or business to ways to solve specific problems that your audience is dealing with. Next, make sure to promote your workshop on your blog, social media, via email, and anywhere else you know your prospects spend time online. Read this post for a complete step-by-step guide to running a great webinar.

6.  Offer free consultations

Another low-budget tactic to promote your offering and guide prospects toward your business is to offer free consultations. The reason this works is that it can help build trust and reassure people who are on the fence about whether to buy your products or services.

Now, while you can show prospects how your business can fulfil their wants and needs, make sure you don’t pressure them into buying. The reason you’re doing this is to get them interested in your offering by providing practical advice and ideas to help them solve a problem. Then it’s up to them to make the decision to buy from you.

Wrapping up

Promoting your small business online doesn’t need to be costly. You can be successful at attracting new customers even if you don’t have thousands of pounds to spend on advertising or other expensive marketing tactics.

If you implement these tactics and focus on providing valuable, actionable advice and resources to your audience, word will spread about your business and you’ll be one step closer to attracting potential customers who are ready to buy from you.

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Five warning signs of poor website performance (and how to fix them)

A great website should be generating new business. If yours is not attracting, engaging, and turning visitors into customers, then it’s not performing well.

So, what’s preventing your site from succeeding? It can be anything from unclear messaging and week calls-to-action (CTAs) to lack of proper search engine optimisation (SEO). While it’s not always easy to determine what’s causing your site to fail, there are some warnings signs that can help pinpoint the problem areas on your site.

Read on as we share five warnings signs of poor website performance that could be costing you a tonne of business, and what you can do about it.

1. Low amounts of traffic

If you’re getting very few visitors to your site or if your traffic has been declining, that’s usually a sign that your website isn’t properly optimised to appear in the search engine results.

It’s also possible that you’ve been ignoring some key SEO best practices. For example, if you have lots of broken pages on your site, this can hurt not only visitors’ experience but also your rankings and visibility in the search engine results. If you’re not creating high-quality content and optimising it using relevant keywords, this can also prevent your site from showing up at the top of the search results, where potential customers can see it.

How to fix it

  • Use a tool like the Google Search Console to find and fix pages on your site that return errors. You can find a list with the broken pages on your site in Crawl-> Crawl Errors -> Not Found. Learn more about how broken links can hurt your website and how to fix them.
  • Review your SEO strategy to ensure you’re using relevant keywords and implementing the best practices to help your site show up at the top of the search results. Try these SEO beginner tips.
  • Publish more content that answers questions, delivers value, and creates an impact on your audience. This can be anything from blog posts to infographics and social media posts.

Here are a few more reasons why your traffic is dropping and how to fix it.

2. Low click-through rate

Click-through rate measures the number of people that click on an ad or a link in the search engine results after seeing it. So if someone runs a search on Google, sees your website in the search engine results and clicks to go to your site, that boosts your click-through rate.

But what if lots of people see your website or product pages in the search results and very few choose to click? That’s a problem. It usually means that people don’t find your promise or offer enticing enough to click and learn more.

How to fix it

3. High bounce rate

Bounce rate refers to the percentage of people who arrive on your site and then quickly leave without visiting any other page. This tells you if are attracting the right audience to your site and if you’re meeting their expectations.

So if someone lands on a product page from the search results and immediately hits the back button, closes the window or tab, or types a different URL into their browser, these actions add to your bounce rate.

If this happens a lot and you have a high bounce rate, that’s usually a sign that visitors don’t find your site helpful or that it has some technical issues that are causing visitors to immediately leave your site.

How to fix it

  • Check your site’s speed to ensure it loads quickly. This is a common issue that frustrates and drives away many visitors. Learn more about why speed matters and how to get your site to load quicker.
  • Make sure your content is helpful and answers customers’ most important questions and concerns.
  • Review your pages to ensure they’re not text or design-heavy. Visitors want to quickly scan the information on a page and to immediately know what to do or where to go next.

4. Very few leads and customers

If you’re getting lots of visitors but very few take the next step to sign up for your email list or to buy from you, that’s a sign that your site has performance issues.

There are lots of reasons that can cause people to avoid your company or to buy from you. Things like boring headlines, low-quality product photography, and lack of social proof can cause people to distrust your business and not feel comfortable or interested in taking the next step.

How to fix it

  • Work on your CTAs and make it obvious to people what you’d like them to do next. CTAs are key to your site’s success so take the time to make yours irresistible. Read these tips to learn how to create powerful CTAs.
  • Use high-quality images on your site to help potential customers get a better feel for the products and services you offer. Here’s how to improve the imagery that your business uses to present your offering to potential customers.
  • Use social proof like customer testimonials, reviews, ratings, and success stories to build trust and reassure visitors they’re making the right choice buying from you. Learn more about social proof and ways to use it to boost sales.

5. Lots of abandoned shopping carts

If you notice that a high percentage of people add items to their cart but then leave your site without finalising their purchase, this may be caused by website performance issues.

When was the last time you tested buying a product from your site? Is the process simple and fast, or does it take forever for your pages to load? Does everything work properly or is there a broken page that’s preventing visitors from finalising their purchase?

How to fix it

  • Again, check your site’s speed to make sure you’re not losing customers because your pages are too slow.
  • Make sure the process is simple and clear. If you have lengthy, complicated, or ambiguous form fields without descriptions, fix them right away. Read this post for some useful tips to optimise your shopping cart checkout.
  • Check to ensure there’s no broken page that may be preventing people from moving forward with their purchase.

Wrapping up

Poor website performance can harm not only your reputation and visibility in the search engines results but also your bottom line. So make sure you take a closer look at how your website performs and fix what doesn’t work as your customers expect it to.

Still need help? Use our free Website Checker to scan your site from top to bottom and get a full report on its performance. Simply enter your website address to see what works and what you can improve to get it in the best possible shape.

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Why your website isn’t showing up on Google

You worked hard to build a great website that presents your brand in the best possible light. The navigation is simple. The content is clear and enticing. The images are high quality.

If you’ve done everything right, why is it that your website is nowhere to be found in Google’s search results? Why isn’t your site showing up on Google?

There are lots of reasons why Google may be ranking your site poorly or not at all. The good news is that many of the issues that your site may have are common, easy to find and fix.

In this post, we’ll explore a couple of possible reasons why your site isn’t showing up on Google. We’ll also share the steps to fix them and ensure people can find your business.

Your website is new and Google hasn’t indexed it yet

If you launched your site on Monday, you can’t expect it to show up on Google the next day. It can take a few weeks for Google to find and index your new website, and for it to reflect this in search results.

Your competitors may have been working for years to produce high-quality content, earn links and authority and optimise their sites to earn those top spots in the search results. Read this post to learn more about how long it takes to start getting SEO results.

So, what can you do about it?

The first step is to check whether Google knows about your website. Go to Google and run a search for site:example.com. If there is at least one result, then Google knows your site exists.

If there’s no result, then it doesn’t so move on to step two: create a sitemap and submit it via the Google Search Console.

A sitemap is a file where you list all the important pages on your site that you want Google and other search engines to index. When you submit it, you’re basically telling search robots which pages are important to crawl and index, as well as how often they’re being updated.

Find out more about sitemaps, how to create one for your website, and how to submit it to ensure search engines can find it.

To submit your sitemap to Google, you’ll need to have a Google Search Console account set up. If you’ve not done that already, follow the steps in our guide to learn how to set up Google Search Console (previously Google Webmaster Tools).

You’ve not optimised your site for search engine crawling

To index and show your site in the search results, Google sends spiders to your site to crawl it for content.

So, if you want search engines like Google to correctly interpret and “read” your website, you need to give them information they need.

Make sure you take these key steps to properly optimise your site for search engine crawling:

  • Add a unique title tag and meta description to every page on your site. These elements help search engines understand what a webpage is about. Here’s how to write title and meta descriptions.
  • Optimise your content using the right keywords. Use relevant keywords to tell search engines what your content is about. This post explains how to find relevant keywords for your website and how to use them to optimise your content.
  • Help search engines index your images. Image optimisation can also help your site rank higher in search results. So, make sure you set a unique title, an alt text (alternative text) and a short description for each image on your site. The alt text is an alternative text which describes what an image is. Adding it helps search engines understand what’s in an image. Here’s how to make your images search engine friendly.

You don’t have high-quality links to your site

Even if you seem to be doing everything right, you still need to “prove” to Google that your site deserves to show up at the top of the search results.

Links from other websites, sometimes called backlinks, can help you do this.

Links are important for search engine visibility because they’re like a vote of confidence that another site gives to your site.

If you have very few external links pointing to your site, you need to earn more. Not sure about which websites are to you already? Give the 123 Reg Website Checker a try.

How do you get more links? By creating interesting and useful content that other people will want to link to and/or getting your business talked about through PR.

Check out this guide for tips on how to start attracting more links.

Your website has been penalised and removed from Google

A Google penalty can also prevent your site from ranking in the search engine results. If your site doesn’t meet Google’s quality guidelines, it may be temporarily or permanently removed from the search results.

Google Search Console will alert you if your site is penalised (so it’s another good reason to use it). This allows you to review and fix any issues, with the aim of getting the penalty removed.

If you’re unsure as to whether your site has been penalised by Google, check out this post with the complete list of Google penalties and how to recover.

Wrapping up

There are many reasons that may be preventing your site from showing up on Google. Check to see if it’s not one of the common reasons listed in this article. If it is, now you have the information you need to fix it and help your site get found by your target visitors and customers.

You may also want to review your site to ensure there aren’t other things that may be causing SEO issues like poor content, broken links, and low website speed. Use our Website Checker to run a complete scan of your site and find out more about how your site is performing, and what you can do to make it better.

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How to choose the right WordPress theme for your website

We’ve all been there.

You buy a domain and web hosting. Then browse through hundreds of WordPress themes and try out tens of demos. Finally, you pick a theme that you feel is the perfect fit for your new website.

A few weeks pass and, as you add your content and images, you start to realise that the theme you chose just isn’t working for you. Maybe it doesn’t have the look you want or it’s missing the functionality you need.

What then? After all this time and effort, you find yourself having to go through this selection process all over again. It’s not only frustrating but also a massive waste of time.

Here’s the good news…

You can get it right the first time. How? By simply asking and answering a few questions which allow you to determine whether a theme is a match for your site before you commit to it.

In this post we’ll share the key questions and things to consider before choosing a WordPress theme to ensure it’s not only a great match but also a keeper for years to come.

Let’s get started.

Questions to ask yourself before starting your theme search

  1. What’s the purpose of my website?

The first thing to consider when building an online presence is what you want to achieve with your website.

For example:

  • Is it a blog where you publish valuable content to inform, educate and entertain readers? Then a blog theme is your best choice, with a homepage that highlights articles with sidebars and categories.
  • Is it a portfolio that you want to use to attract potential clients? Then look for an attractive theme where you can showcase your portfolio, experience and testimonials.
  • Is it a presentation website? A simple and clean WordPress theme where you can describe your services right on the homepage might work best for you.
  • Is it an online shop? Then you need to go with a theme that makes purchasing a product easy.

      2. What’s my business about?

Also take into account the niche or industry you’re in as this helps you to determine the type of ‘look’ that would work best for your site.

For example, if you’re a wedding photographer, a theme with a more delicate and elegant design will give potential clients a feel of what you can achieve for them on their special day.

If you’re selling vinyl records or typewriters, you’ll maybe want a theme that’s a little more old school.

  1. Who is my target audience?

Who do you want to attract to your site? Who will be reading your articles, browsing through your portfolio or purchasing your products?

The more you know about your target audience, the easier it will be to choose a design that gets their attention and makes them feel at home on your site.

Now’s the time to do some research, if you haven’t already, and put together an ideal customer or reader profile where you define who they are, what they’re interested in, what problems they need solving, and more.

Our guide on buyer personas explains why these profiles are so important to your site’s success and how to create yours.

  1. What do my competitors’ sites look like?

Just as you research your audience, you should also research your competitors. So take a look at their websites to see what they look like.

How do their homepages look? How is the information – text, images, videos – organised? What kind of colours and fonts do they use?

Take note of the similarities and differences in style, and consider whether you want to use a similar design or try something unexpected.

  1. What kind of functionality does my site need?

When building a site, the way it looks is only part of what contributes to its success. So, apart from a nice design, you also need to make sure that your site has the functionality you need.

For example, if you want to sell products online, you’ll need a theme that allows you to showcase product descriptions, images and maybe also videos. You may even want to allow customers to leave reviews directly on your site.

Are you a travel blogger? Then you’ll need a way for readers to find content easily by organising it into different categories such as by country, type of trip, budget, and more. You’ll also want to encourage them to share their experiences, which means having a comments section at the end of each article.

Make a list with the features that your site can’t be without and use it when selecting your WordPress theme.

  1. What’s my budget?

Your budget will play an important role in choosing a theme.

Fortunately, there are lots of WordPress themes for all budgets. You can get a free theme from the WordPress.org theme directory or a paid premium theme. Just keep in mind that premium themes aren’t always better. So, make sure you look at both options before deciding on the theme you want to use for your website.

For example, if you use the 123 Reg Website Builder to build your site, you’ll not only get email, hosting and a free domain included in your package but also access to lots of professional free templates for all types of sites, whether you want to build a blog, a portfolio or a business site.

If you want to sell products online, our Ecommerce Website service allows you to easily get your online shop up and running using one of our fully-customisable, professionally-designed templates. The best thing about these templates is that you don’t need any technical skills to customise them.

Things to consider when choosing your WordPress theme

Once you have a clear understanding of your website’s purpose and how you want it to look and function, you can start your theme search. Here’s what to look for when choosing your site’s WordPress theme:

Simplicity

You’re bound to stumble upon lots of flashy, colourful, attention-grabbing WordPress themes that have a complex layout. But here’s the thing: unless you really need all the bells and whistles, stick to a simple, clean, easy to navigate theme for your site.

Your visitors will appreciate it since they’ll have an easier time finding their way around your website.

Responsive design

Responsive themes adjust their layout across different screen sizes and devices. This means that your site will look and function well on all mobile devices and screens.

Now, since a significant number of web traffic is generated from mobile and tablets, having a responsive theme is non-negotiable.

But it’s not just the increasing number of people using handheld devices to go online. It’s also Google’s preference for mobile-friendly websites, which the search engine giant rewards by showing them on top in their mobile search results.

So make sure you choose a WordPress theme that’s responsive. This ensures it works well for anyone visiting your site, whether they’re using a PC or a mobile phone.

Browser compatibility

Apart from devices, your website also needs to look and work well across different browsers.

Some of your visitors will use Firefox or Safari to access your site, but others might use Google Chrome or Internet Explorer. So you need to make sure that the theme you choose is compatible with the most popular browsers or the ones that your audience uses most to visit your site.

Supported plugins

No matter how great a theme is, there’s a good chance you’ll need to add extra functionality to it. And how do you do that? By installing WordPress plugins that allow you to add more features to your site from contact forms to maps, image galleries and social media sharing buttons.

So, make sure that you read the WordPress theme’s description carefully to ensure it supports all popular plugins.

SEO friendliness

If you want your visitors to quickly find your site in the search engine results, you’ll need to follow search engine optimisation (SEO) best practices. This also means using a theme that’s SEO-friendly.

Read the description and features of the theme you’re planning to use for your site to ensure it’s optimised for SEO.

Ratings and reviews

Looking at the theme’s ratings and reviews is always a useful indicator of what to expect.  So pay attention to the ratings that your chosen theme has, and read through some of the reviews to get more information about its quality and other people’s experience using it.

Updates and security

The WordPress software is updated and improved constantly. If you want to ensure that your theme not only continues to work well but it’s also safe and secure, you need to choose a theme that’s also constantly updated.

If it’s been more than six months since it’s been updated, you might want to keep looking.

Wrapping up

Your theme plays an important role not just in how your site looks, but also in how well it functions and performs. That’s what makes the task of finding the perfect WordPress theme so difficult and time-consuming.

Hopefully, the tips and advice in this article will help you to choose a theme that will set you up for success both now and in the future.

The post How to choose the right WordPress theme for your website appeared first on Better business online: Tips, insight and advice.

Blogging on Medium vs on your own website: Pros and cons

Whether you’re just getting started online and want to build brand awareness, or you’re an already established business and want to reach more prospects, blogging is an effective way to achieve both goals.

But should you blog on your own, relatively unknown or facing stagnating readership domain? Or should you publish content on a popular blogging platform like Medium with a readership that reaches far beyond your sphere of influence?

It’s a tough question (and decision to make) but one we hope we can help to answer in this post.

So, without further ado, let’s look at the pros and cons of blogging on Medium vs on your own website and domain.

Blogging on Medium: Pros and cons

If you’re not familiar with Medium, it’s a blogging platform that has quickly become a major player in the world of startup content marketing.

Because of its massive growth, lots of businesses have either started blogging there or moved their entire existing blogs to the platform. Should you do the same?

Let’s look at the pros and cons of blogging on Medium so you can decide for yourself if it’s the right choice for your business.

Pros

Huge readership

Medium has around 100 million monthly readers.

That means that you can potentially reach a huge mass of people from all over the world. So Medium can (hypothetically) help you to reach a readership that’s not only massive but also far beyond your natural sphere of influence.

That’s one of the top reasons that makes Medium so alluring.

Easy to set up and use

It only takes a few minutes to create an account on Medium, set it up and start writing your first blog post (or “story”, as Medium calls it).

The interface is clean and intuitive, making it easy to write and publish a new post, just about as easy as writing it in Word or WordPress.

You can add images or videos to your post with a click of a button. And when you’re done, all you need to do is add a summary, a few tags and hit “Publish”.

Read our guide to learn more about Medium and how to get started on the platform.

You don’t need to worry about technical SEO stuff 

When you own a blog or a website, it’s your responsibility to optimise it for search from a technical perspective. But when you publish on Medium, you don’t need to deal with technical search engine optimisation (SEO) tasks like sitemaps, broken links and images, load time, etc. Medium takes care of all that for you.

Cons

Medium’s traffic is not also your traffic

Medium’s high traffic is what draws most brands and authors to the platform.

But here’s the thing: the fact that Medium has millions of visitors a month doesn’t mean that your blog will, too. You have the potential to reach a percentage of those visitors who might come to your article as well.

So while it’s your hard work and fantastic content that builds part of Medium’s traffic, it’s possible that your competitors will be the ones who get to enjoy the results of your work instead of you.

There’s a lot of competition for attention

Since Medium has become so popular, lots of brands have started using it. That means that, just like on Google, you’re competing with other businesses and bloggers every day.

You know how much time people spend on Medium? Less than two minutes. So they might just as easily read someone else’s story instead of yours, and then leave.

If you think about it, having a blog on your own site is a much better option. Why? Because once a visitor lands on your blog, they’ll only have your posts to read. No other distractions or hundreds of other bloggers or articles to compete for their attention once there.

You’re building Medium’s authority instead of yours

Since you’re publishing content on a domain that’s not yours, you’re actually building SEO authority and backlinks for Medium, not for your site.

What does that mean? It means that the next time people search for your brand name, they might find a Medium article at the top of the search results and they’ll end up on Medium instead of your own blog or website.

You’re building on rented land

We’ve been down this road so many times before. Remember MySpace or Angelfire? What about LiveJournal?

If none of them ring a bell, we’ll sum it up for you: all these platforms are where the party used to be. And what happens when a platform like MySpace stops being cool or suddenly goes offline?

You lose everything. Every word you wrote and all the time and effort you put into writing your articles and building a readership. All of it gone in a blink of an eye and you can’t do or say anything about it because it’s not your platform. It’s theirs and their choice to keep it, take it offline or make whatever changes or restrictions they please.

Here’s a quote from an article called “Why we left Medium, a cautionary tale” that summarises why might happen when you’re publishing content on rented land:

Blogging on your own website: Pros and cons

Pros

You own your land and everything on it

When you get a blog on your own domain, you own it. It’s yours and it’s completely up to you to decide how you want it to look and what you publish on it.

You build traffic to your own domain, not someone else’s

Every piece of content you publish earns you blog traffic, not a third party’s. So, all the effort you put into writing great content for your audience pays off for you and your business in the long run.

Your content gets indexed by Google and you can earn authority and backlinks to your own blog. In addition, people can share your blog posts and talk about your brand instead of “this story I read on Medium”.

You can design your space as you like

You are in control of the design of your blog. This includes the theme as well as the functionality of your blog.

So if you want to add various features to your blog or posts such as social media sharing icons, an email subscription box, or a special offer, you can do whatever you like. No one can prohibit you from making your blog look and function the way you want it to.

You can build a genuine relationship with your audience

When people come to your blog, they come to read your advice and content. And when they’re interested in what you have to say, it’s easier to build trust and a long-term relationship with your readers. You can entice them to subscribe to your mailing list and nurture them to the point of becoming your customers.

That’s a very difficult goal to achieve on a platform like Medium where the audience isn’t yours but the platform’s. And they are the ones building a relationship with their readers, not you.

Cons

Your blog is your responsibility

This means that you’ll be the one taking care of setting it up, choosing a theme, and adding plugins for enhanced functionality. You also need to fix it in case there’s an error or glitch that’s preventing your blog from functioning properly.

You’ll be in charge of optimising your blog posts for SEO

Medium takes care of the technical SEO side of it but when it’s your own blog, you’ll need to take care of optimising your posts for visibility in the search engine results. This means you’ll need to write the meta titles and descriptions, optimise your images and more.

Fortunately, there are lots of easy to use plugins that can help with that, such as Yoast SEO. In addition, we’ve got the perfect resource that explains how to optimise your WordPress blog posts.

You’ll need to promote your blog yourself

It takes time and effort to get traffic to a new blog and build a loyal readership. You will need to work hard to not only publish great content but also to promote it on social media and relevant groups and forums.

Read this post to learn how to drive more traffic to your blog.

Don’t want to choose?

The truth is you don’t have to. If you want, you can blog on your own domain and also publish your blog posts on Medium to enjoy access to the platform’s huge audience.

Medium has an import tool that makes it easy to bring your blog content to their platform.

If you’re worried about duplicate content issues, no need to be. The import tool will add a rel=”canonical” tag to the Medium version to ensure that you don’t get penalised by Google for identical or duplicate content issues. This tag tells Google that the original source of content sits on your blog.

Check out this step by step tutorial that explains how to safely syndicate your blog content to Medium.

So, there you have it: the pros and cons of blogging on Medium vs on your own website. Now it’s up to you to decide if you want to publish content on your own domain, on a social platform like Medium, or both. Tweet us @123Reg to let us know what you decide.

The post Blogging on Medium vs on your own website: Pros and cons appeared first on Better business online: Tips, insight and advice.

What is Cloud Server?

cloud server

Earlier this month, we announced the launch of Cloud Servers. The public cloud computing global market will most likely exceed $330 billion in 2020, according to Hosting Tribunal. Many growing MSPs and emerging enterprises are seeking the benefits that public cloud poses, while not breaking the bank or losing the support they require.

For customers requiring more uptime, faster deployments, easy-to-scale resources, and 24/7/365 support, Cloud Server is the perfect solution.

What is a Cloud Server?

Cloud Server is a high availability and redundant multi-tenant Cloud solution. Cloud Servers are built for customers that want to move to the cloud for easy deployment, scalability, and reduced spend.

Cloud Servers allows us to offer you packaged clusters of workload specific virtual machines, which creates a resilient, easy to use, and fully managed cloud experience.

What is the Cloud?

Cloud computing is the delivery of on-demand computing services. Instead of deploying workloads to dedicated servers in a traditional datacenter, you deploy virtual servers inside a virtual data center where the hardware takes a back seat to deployable resources. Making deployment and changes to the environment easier, quicker, with less expense.

Need quick cPanel scaling or more resources on-demand? Contact our Solutions Team for a free 14-day trial, and test drive Cloud Servers today.

Why Choose Cloud Server?

If you are seeking multiple VMs or an out-of-the-box solution that can host your website, you will find Cloud Servers meet your needs. Those seeking alternative solutions with larger cloud providers such as AWS, Google Cloud, or Azure will find the tools they need, but not the support or expertise included to implement their workloads effectively. Alternatively, sticker shock also hits when receiving your first bill from hosting providers that charge on a pay-as-you-go methodology.

Cloud Servers from Liquid Web offer predictable billing and include 24/7/365 Support from the Most Helpful Humans in Hosting on all of our Fully Managed hosting plans.

You will also find Cloud Servers deploy within minutes using OpenStack technology. This allows projects to be spun up when needed, and configured in hours, not days or weeks. This also saves time and money with administrators, while reducing development time.

Services become easier and more cost effective as well. With Cloud Servers, we have integrated Firewall-as-a-Service along with integrated Load Balancing.

How cloud server works

How Does Cloud Server Work?

Cloud Servers scale to meet your website, web application, or Managed Service Product needs.

Cloud Servers achieve this with a base cluster consisting of a primary file server and a load balancer virtual appliance. The file server is the primary data store where your database is housed. You can then add additional ephemeral web nodes to your solution as needed.

This configuration is a website-in-a-box that you configure and scale to meet your needs.

Think of Cloud Servers as “resources not hardware.”

Benefits of Cloud Server

What are the Benefits of Cloud Server?

You can expect the following benefits by moving to Cloud Server:

  1. Our Cloud Server environment is enterprise-grade redundant at every level; from power to the networking, all the way to the enterprise-class Dell blade servers. This ensures consistency and fault tolerance across the entire cloud.
  2. Our engineering team has built the first scalable cPanel cloud solution, allowing you to scale your cPanel websites easily with no manual intervention.
  3. Clusters spin up in 30 minutes or less, and resource upgrades take around 10 minutes.
  4. No one has to build your server, wire it, or rack it. Deployment work is done automatically with Cloud Servers using OpenStack technology.
  5. As your user base grows Cloud Servers grows with you, allowing you to add as many web nodes as you need on-demand. This is extremely critical for websites that generate revenue from high traffic seasons such as the upcoming holiday season, which is expected to be the biggest eCommerce holiday season ever witnessed.
  6. The solution is quick and easy to use.
  7. Cloud Servers also feature a built-in network file system (NFS) to get your files to your web nodes easily and automatically.

Use Cases for Cloud Server

What are the Considerations and Use Cases for Cloud Server?

You will find Cloud Servers a great fit if you are a:

  1. Managed Service Provider (MSP) that needs a cost effective, stable solution you can deploy quickly.
  2. cPanel customer that has high demand, or periodic events that drive customer demand and website visits.
  3. cPanel customer with a growing business looking for an easily scalable solution.
  4. Looking to move from dedicated hosting.
  5. Public Cloud client with another host looking for reliable monthly expenses you don’t get with usage-based clouds.
  6. Dedicated Server customers that need a hybrid approach for scaling workloads.
  7. Looking for a cloud solution that includes support out-of-the-box, unlike the large public cloud providers.

Get Started With Cloud Servers

Need quick cPanel scaling or more resources on-demand? Contact our Solutions Team for a free 14-day trial and test drive Cloud Servers today.

The post What is Cloud Server? appeared first on Liquid Web.

5 Data Privacy Tips for Remote Workers

remote work security

Data privacy for remote workers is essential – it always has been – but now, more than ever, it is dominating the cybersecurity strategies of all businesses with a staggering 4.7 million people in the U.S. now working remotely.

But, with increasing levels of cybercrime and remote workers being targeted, it begs the question: How do we protect the privacy of remote workers and company data?

Last year, 4.1 billion data records were exposed due to data breaches, illustrating just how important it is for companies and remote workers to ensure that their data is kept safe and out of the hands of hackers.

So, with that in mind, let’s take a look at the five tips you should follow to ensure the privacy of your data.

1. Store Your Passwords in an Encrypted Vault

Every online account is protected by a password, but just how safe are they? The truth is that most of the passwords we use are not all secure. The reason why: entropy.

Entropy is the measurement of the randomness or diversity of a data-generating function.

Passwords with high entropy are completely random and have no meaningful patterns, making them almost impossible to crack.

Unfortunately, the average person can’t memorize complex random passwords, meaning human-generated ones tend to only be about 40 bits of entropy.

To put this into perspective, a password with 128 bits of entropy is virtually unbreakable; therefore, 40 bits give hackers a much higher possibility to predict the value.

With the average person having 70-80 passwords, the sheer volume that we have to remember makes us prone to unsafe password practices such as recycling old passwords or using the same ones for multiple accounts.

Hackers are well aware of these cyber hygiene pitfalls, and exploit them regularly for financial gain. No country or business is immune, and exposure to cybercrime is rife.

Poor password practices compound remote working risks, as employees often opt for convenience over security, saving sensitive login credentials using unsecured methods including spreadsheets, notes of paper, and sharing them over email.

The most effective way to protect credentials from malicious hackers is to store them in an encrypted password vault, otherwise known as a password manager.

Password managers for remote work security

Source

Password managers facilitate security and convenience by enabling businesses to add, edit, and store an unlimited number of passwords in a securely encrypted vault.

Therefore, your remote team no longer needs to remember long complex passwords. Instead, they can rely on the software to automatically fill the login credentials whenever they need them.

The zero-knowledge security models employed by password managers also lends itself to full data privacy where the software never sees or stores your unencrypted passwords on their servers.

If a hacker managed to hack the servers where your data is stored, they would only see streams of encrypted code that is meaningless and not of any value.

Ultimately, password managers enable remote workers to save unique passwords with high levels of entropy for each account in securely encrypted vaults to strengthen the security of business accounts.

They can also play a key role in ensuring complete data privacy is via single sign-on solutions that make business-critical accounts accessible in one convenient portal.

Remote workers simply need to login to the vault, click on the account they need access to, and they will be logged in automatically without ever seeing the login credentials.

2. Shield Your Data From Prying Eyes

Shield your data

Source

One of the main challenges that IT staff face with remote workers is the conundrum of providing them with a safe and secure way of accessing company resources while maintaining security and optimal network speeds.

This is where a VPN, or virtual private network, comes into play.

VPNs form the basic backbone of remote working security and provide workers with a secure method to connect to company resources, such as shared files. More than 400 million businesses and consumers are already making use of VPN connections, and this number continues to grow as more people start working from home.

Working remotely without using a VPN poses a serious security risk, since it makes it much easier for hackers to intercept confidential company data as it travels between your remote location and the office.

A VPN can be compared to a private tunnel that links your remote location directly with your office, and since the data that travels in this tunnel is shielded from view, it is much more difficult for hackers to intercept and steal sensitive data.

They can be used to connect to most remote resources, including mail servers, CRM programs and software, and even accounting systems.

It is especially important to use a VPN in cases where remote employees use their computers for both their personal and professional computing needs.

Employees can often unknowingly download emails or other files that have been infected with malware, and in doing so, expose confidential company data.

3. Secure All Your Devices, Not Just Work Ones

Endpoint security, in its simplest form, refers to the practice of securing the individual devices that connect to a network, such as laptops and mobile phones.

While securing you can enhance the protection of your cloud assets through security and compliance add-ons, endpoint security includes software such as antivirus, antimalware, and firewall programs, and it forms an essential part of any remote worker’s security arsenal.

However, it is important to remember that endpoint security does not just refer to the likes of antivirus software, but it also includes the way that we interact with our devices.

In order to reduce security vulnerabilities and the risk posed by hackers, remote workers should adopt safe computing practices, such as avoiding potentially malicious websites and not opening emails that may contain dodgy attachments.

Whilst working from home can often make us less vigilant to the threats that we face, it’s worth noting that endpoint devices are the second most targeted type of asset in data breaches, following servers.

Kaspersky threats

Source

Remote workers that choose to use their own devices for both work and personal use can create an avenue for hackers to worm their way into company systems if they are not properly protected.

It is therefore essential that remote workers notify IT teams of the devices they use to access business systems.

Because endpoint security solutions are often cloud-based, they can be easily distributed across devices remotely.

Alternatively, if you are not able to install the appropriate security software, it is best to only use the devices granted to you by your business, since these will have already been factored into your company’s IT security network and infrastructure.

The global endpoint security market is predicted to be worth $10.02 billion by the end of 2026, up from 5.30 billion USD in 2018.

This is an indicator of just how important it is for both corporations and end-users to invest in endpoint security if they have not already done so.

4. Use Encrypted Communication Platforms

Communication is key in every business, and it is even more important in remote working environments.

We often hear of hacked email accounts and the exposure of confidential business communications that have serious implications for data privacy.

But as businesses increasingly opt for chat-based and online meeting platforms, it becomes ever-more important to secure these newly adopted communication channels.

For this reason, consider using a secure and customizable CPaaS platform to secure your data and get your messages across.

Keeper chat cPaaS for remote work security

Source

Not only do chat applications facilitate higher levels of productivity, thanks to a more seamless communication method than email, but some also offer data privacy.

Secure chat applications, like Keeper Chat, encrypt messages before they are sent to the intended receiver. Should the message be intercepted by a hacker, they cannot be read, and your information stays private.

The benefit of these applications is that they are web-based and, therefore, offer cross-platform and device compatibility, making them ideal for remote working where they can be accessed anywhere, anytime.

5. Protect Yourself Beyond Software

Aside from using security software, there are a few other things that you can do to keep your data safe.

Kensington lock for remote work security

Source

Log Out Whenever You Leave Your Workspace

It is important to remember that public spaces are not as safe as the office spaces that we are accustomed to working in, and you should never leave your computer unlocked when it is not in your possession. An unlocked computer that is logged into secure company networks is a prime target for hackers, so make sure to log out before you leave.

Do Not Connect to Public Wi-Fi Hotspots

Public Wi-Fi often has little to no security, and you should avoid connecting your computer or smartphone to a public network whenever possible to protect yourself from malicious actors. A good alternative to a public hotspot may be bringing your own mobile data connection with you when you have to work outside of your usual workspace. Or, if you have no choice but to connect to a hotspot, use a VPN.

Physically Secure Your Devices

When you are working in a public space, you should consider using physical security devices such as a kensington lock to secure your laptop.

Ensure Your Business Documents Are Secure

With more businesses signing documents online and keeping important files in the cloud, you need to ensure their security. Use encrypted e-signature software and strong password protection for your business documents.

Adopt Remote Work Security Best Practices Today

Working remotely has become the new reality for many of us and it is somewhat unfamiliar territory.

By adopting these simple security practices, using the appropriate software to protect your data from prying eyes, and most importantly, maintaining good cyber hygiene, you will drastically improve your data privacy.

eBook - SMB Security Checklist

The post 5 Data Privacy Tips for Remote Workers appeared first on Liquid Web.