Customer story: Petrolheads

“ is all about offering simple and user-friendly products to both entry-level and professional users. We are proud and happy to bring you some stories from customers who benefit from these solutions. Meet car repairman Nicolai Hancke who has a website and a specialized webshop via”

Meet the man behind Petrolheads

Nicolai Hancke owns, the website connected to a local auto repair located in the small Danish town Jelling. The auto repair opened its doors in the Spring of 2017. With his team, the guys at PetrolHeads want honesty and credibility to be the keywords to how they run their business.

The auto repair is untraditional in the sense that the customers are offered the possibility to book service appointments outside regular working hours and are able to arrange for their car to be picked up and delivered at their home addresses. The broad attention to offer flexible solutions has made PetrolHeads a local success.

No website experience

Nicolai had no previous experience with creating websites: “Being busy with my start-up, I knew that I needed a website, but I had absolutely no background for working and designing websites. I heard that offered easy solutions with good ready-to-use templates”. ..I am mostly satisfied with the template I have chosen, and the possibilities it provides me now and in the future”. is built with Website Builder. It offers more than a hundred templates and the option to add an online shop – a possibility Nicolai has taken advantage of, since “it turned out to be a lot cheaper to run a website that I had anticipated”, as he says.

A specialised shop

The online shop at is fairly specialized with the goal to attract and appeal especially Porsche owners. Customers can choose between a wide selection of stickers and technical components, that can be used to restore old Porsche models. For the customer to get all details just right, these products are reproductions of Porsche’s original items, both in material and graphical expression.

Porche radio panel

Satisfied with the online shop solution

“The Online Shop is easy to work with on a day-to-day basis, and it is easy to update with new products or adjustments. I had initially chosen a WordPress template, on the assumption that I would not risk running into limitations later on. But with Website Builder and the Online Shop add-on, I found it easy and intuitive, even without great experience, to get my online shop up and running.” Besides the online shop, the website also contains a contact form, which is used by customers to book their appointments for a flexible service arrangement in the evening or weekends.

Future plans – marketing boost and a new website?

Nicolai expects to create a customer community for his business and to start working towards a more direct marketing strategy through mail-chimp, messenger, or the like. There are also plans for expanding his business and creating yet another website, also using provided products. “I constantly work on updating and adjusting the online shop for better customer experience – and it is easy with! I will not hesitate to choose the complete solution offered by, when I start building the new website”.

When asked, if he has any advice for others, who might face the same wish to go online with a business using as their hosting company he says, “Begin small, and take a leap of faith – if you can get someone to do your images so these look great, it is easy to set it up and design yourself”.

At we thank Nicolai for sharing his story and wishes him and the rest of the company continued success and growth! We are of course ready to help, guide and support both him and others, who are planning for similar endeavours.

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